Traces use of word of mouth marketing strategies back to 1979 when Ciba-Geigy used peer influence selling teleconference programs to accelerate adoption of Dual herbicide.
Dooley, Kim E. (author), Doerfert, David (author), Murphrey, Theresa Pesl (author), Burris, Scott (author), Miller, Rene P. (author), and Dooley, Larry M. (author)
Format:
Paper
Publication Date:
2008-04-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29992
Notes:
Presented at the Western Region American Association for Agricultural Education Research Conference, Park City, Utah, April 16-19, 2008. 16 pages.
Dooley, Kim E. (author), Doerfert, David (author), Murphrey, Theresa Pesl (author), Burris, Scott (author), Miller, Rene P. (author), and Dooley, Larry M. (author)
Format:
Paper
Publication Date:
2008-04-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29993
Notes:
Presented at the Western Region American Association for Agricultural Education Research Conference, Park City, Utah, April 16-19, 2008. 15 pages.