Oppold, Mark (author), Adkison, Janet (author), Littlefield, Susan (author), Bauer, Kyle (author), Cunningham, Gale (author), and Winnekins, Brian (author)
Format:
journal articles
Publication Date:
2013-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01385
Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.
Roush, Chris (author) and National Center for Business Journalism, Arizona State University, Phoenix.
Format:
Article
Publication Date:
2008-06-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28193
Notes:
3 pages., Identifies "downward spiral for business journalism" and argues that what journalists, managers and media properties "seem to be forgetting is that there is no more important story to tell consumers than that of business and the economy." Mentions need for coverage related to food.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: C20827
Notes:
Burton Swanson Collection, from "Integrating multiple landuse for a sustainable future" 15th European Seminar on Extension and Education, Wageningen International Conference Centre, The Netherlands, August 27-31, 2001
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19683
Notes:
Pages 291-311 in Steven Wolf and David Zilberman (eds.), Knowledge generation and technical change: institutional innovation in agriculture. Kluwer Academic Publishers, Boston, Massachusetts. 371 pages.
