13 pages, Online Behavioral Advertising (OBA), a recently emerging format of internet advertising, targets users based on their past online behaviors. This study examines the impact of OBA on consumer attitudes and impulse buying behavior, while exploring the moderating influence of privacy concerns, a crucial factor given that OBA relies on personal data collection. To test our conceptual model, we conducted surveys in Korea and France, to further analyze the potential cultural distinctions. Our findings, derived from a series of linear regression models, reveal that OBA significantly affects consumers' impulse buying, with this effect mediated by consumers' attitudes toward OBA. Moreover, consumers' privacy concerns weaken the positive effect of OBA on attitudes. Notably, we observe significant cultural differences, with these effects primarily manifesting in the Korean sample. Our study provides valuable insights for creating effective online advertising strategies that contribute to consumers' purchase funnel, ultimately leading to purchases, while addressing privacy concerns and cultural variations.
27 pages, Precision agriculture, which has existed for over four decades, ensures efficient use of agricultural resources for increased productivity and sustainability with the use of technology. Due to the lingering perception that the adoption of precision agriculture has been slow, this study examines public thoughts on the practice of precision agriculture by employing social media analytics. A machine learning-based social media analytics tool—trained to identify and classify posts using lexicons, emoticons, and emojis—was used to capture sentiments and emotions of social media users towards precision agriculture. The study also validated the drivers and challenges of precision agriculture by comparing extant literature with social media data. By mining online data from January 2010 to December 2019, this research captured over 40,000 posts discussing a myriad of concerns related to the practice. An analysis of these posts uncovered joy as the most predominant emotion, also reflected the prevalence of positive sentiments. Robust regulatory and institutional policies that promote both national and international agenda for PA adoption, and the potential of agricultural technology adoption to result in net-positive job creation were identified as the most prevalent drivers. On the other hand, the cost and complexity of currently available technologies, as well as the need for proper data security and privacy were the most common challenges present in social media dialogue.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11675
Notes:
2 pages., Online via AgriMarketing Weekly., Summary of research by The Sustainability Consortium of Farm Journal among more than 400 U.S. farmers in more than 40 states. The survey invited their perspectives on sharing data about their production practices with downstream supply chain organizations, such as food companies and retailers. Findings suggested that growers value data collection, the environment, and conservation agriculture practices on their farmers, but hold concerns about sharing farm data.
Subhead: "Are the many alliances and acquisitions among platforms really designed to benefit farmers?" ... "While a data-sharing platform may put growers in the driver's seat when it comes to how their information is distributed, ag tech providers have not always done a good job of communicating that message. 'Problems arise when owners of the data feel as though they no longer understand who is accessing their data and why,' Tatge says."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10562
Notes:
3 pages., via blog from Janzen Ag Law - online via AgriMarketing Weekly., Since big data arrived in agriculture a few years ago, I have watched companies struggle with how to address farmers' concerns with ag data privacy, security, and control. Some companies have started with a clean sheet of paper and drafted agreements that reflect what they actually do. Others have taken a short cut by cutting and pasting agreements from other industries. The result is that contracts for ag data collection, use and sharing are inconsistent and often miss the point-to communicate the company's intentions with users.
4 pages., Online via AgEconSearch, Authors explain the basic concepts of Internet+ and big data, analyze the main problems in the application of big data technology in agricultural informationization, summarize corresponding solutions from the aspects of government guidance, financial input, open sharing of agricultural big data, big data storage and processing, data mining, etc., and describe prospects ahead in the province.
1 page., Online from publisher., Editorial discusses the launching in early 2019 of a report about digitalisation of African agriculture and introduces related articles in this special issue of the Spore periodical.
Villegas, Victor (author / Oregon State University Extension Service)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09904
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 13 pages. PowerPoint slides.
