New programme, "Shamba Shape-Up," explores typical problems encountered by smallholder families on the outskirts of Kenya's towns and cities, then brings in a crack team of experts to sort them out.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06772
Notes:
The document also identifies a link to this video production aired on national television, "Landline," at the weekend celebrating the 70th anniversary of rural programming on the Australian Broadcasting Corporation., Script via online from the Australian Broadcasting Corporation. 19 pages.
22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.
Buller, David B. (author), Woodall, W. Gill (author), Hall, John R. (author), Borland, Ron (author), Ax, Bryan (author), Brown, Melissa (author), and Hines, Joan Marquardt (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35869
Notes:
Pages 357-372 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Via online issues. 2 pages., Author alerts readers to a move to "put the mapping for where service is needed in the hands of Connected Nation, a company representing big telecommunications companies."
Nasr, Noureddine (author), Hdaidi, El Ayech (author), and Ayed, Ali Ben (author)
Format:
Book chapter
Publication Date:
2001
Published:
Tunisia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01210
Notes:
Pages 293-299 in Waters-Bayer (eds.), Farmer innovation in Africa: a source of inspiration for agricultural development. Earthscan Publications, Ltd., London, England. 362 pages.
