Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29865
Notes:
Pages 163-168 in Ian Scoones and John Thompson (eds.), Farmer First revisited: innovation for agricultural research and development. Practical Action Publishing, Warwickshire, U.K. 357 pages.
Jimenez-Sanchez, Leobardo (author / Colegio De Postgraduado) and Quispe, Anibal (author / Colegio De Postgraduado)
Format:
Proceedings
Publication Date:
2001-04-04
Published:
Mexico: Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: C20939
Notes:
Burton Swanson Collection, pages 321-327, from "Emerging trends in agricultural and extension education", AIAEE 2001, Proceedings of the 17th Annual Conference, April 4-7, 2001, Baton Rouge, Louisiana, USA
12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
