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    42. Exploring agriculturalists' use of social media for agricultural marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    White, Danielle (author), Meyers, Courtney (author), Doerfert, David (author), and Irlbeck, Erica (author)
    Format:
    Journal article
    Publication Date:
    2014
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07018
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    98(4) : 72-85

    43. Exploring youth engagement in agricultural development: the case of farmers’ children in the Philippines as rice crop manager infomediaries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Manalo, Jaime A. IV (author), Pasiona, Sonny P. (author), Baustista, Anna Marie F. (author), Villaflor, Jennifer D. (author), Corpuz, Donna Chris P. (author), Biag-Manalo, Hanah Hazel Mavi (author), and Philippine Rice Research Institute
    Format:
    Online journal article
    Publication Date:
    2019-06-14
    Published:
    Philippines: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10971
    Journal Title:
    The Journal of Agricultural Education and Extension
    Journal Title Details:
    25(4) : 361-377
    Notes:
    18 pages, via online journal, Purpose: This paper explores the intersections between community development and youth development in an initiative that mobilized farmers’ children as Rice Crop Manager (RCM) infomediaries (information mediators). RCM is an ICT-enabled nutrient management application. Design/Methodology/Approach: The study engaged 30 farmers’ children in high school level from the provinces of Pangasinan, Isabela, Camarines Sur, Iloilo, Bukidnon, and Davao del Norte from November 2016 to October 2017. They interacted with the research team (the authors) and the RCM-SMS platform that sends text messages regarding fertilizer recommendations. A staff member from the Agricultural Training Institute (ATI) also called the students for some follow-up questions. The research team conducted three rounds of interviews with the students concerning the messages and calls that they received and what they did with the information. Findings: This study finds that farmers’ children can perform infomediary roles quite effectively. Academically excellent children and those involved in farm work performed best. Practical Implications: The study provides guidance on similar initiatives tapping young people in agricultural development. Theoretical Implications: This paper finds that while Community Youth Development (CYD) Theory provides a powerful lens in understanding community and youth development intersections, some identified outcomes may overlap and may not be very easy to observe. Hence, the identified outcomes may be revisited for clarity and to make them more all-encompassing. Originality/Value: The paper documents actual parent-child interaction when the latter is mobilized to serve as an infomediary to access nutrient management-related information on rice.

    44. Extension investing resources for the millennial generation: an exploratory study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kristen Sumpter (author) and Joan Koonce (author)
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10190
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(1) : 1-9
    Notes:
    9 pages., Article # 1RIB10, Via online journal., Millennials have different investing knowledge and behaviors than generations in the past. Moreover, as compared to baby boomers, millennials have more debt and less wealth to invest. We used current literature and information collected from Extension educators to explore the values, investing behaviors, learning styles, and loyalty attitudes of millennials. We also examined and evaluated investment resources that had been created or adapted by four Extension faculty members across the nation. A proposed framework with suggestions for future research is provided.

    45. Factors affecting performance of agricultural extension: evidence from Democratic Republic of Congo

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ragasa, Catherina (author), Ulimwengo, John (author), Randriamamonjy, Josee (author), Badibanga, Thaddee (author), and International Food Policy Research Institution Washington, DC office Western and Central Africa Regional Office
    Format:
    Online journal article
    Publication Date:
    2016-04
    Published:
    Netherlands: Taylor and Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10953
    Journal Title:
    Journal of Agricultural Education and Extension
    Journal Title Details:
    22(2) : 113-143
    Notes:
    32 pages, via online journal article, Purpose: As part of the institutional reforms and agricultural restructuring in the Democratic Republic of Congo (DRC), this paper provides an assessment of the performance of the agricultural extension system as well as factors explaining it. Method: This paper involves key informants’ interviews and surveys of 107 extension organizations and 162 extension agents in randomly selected 156 villages, analyzed using qualitative and logistic regression methods. Findings and Practical Implications: Results show that despite having one of the highest extension agent-to-farmer ratio and a pluralistic extension system, DRC fails to deliver knowledge and technologies to rural areas due to lack of coordination, no unified and clear policy and mandate, lack of funding, aging and low competencies of agents, and lack of mobility and interactions of agents with key actors. This paper complements findings by other studies that number of agents is not a sufficient indication of performance, but an effective system needs to focus on the enabling environment for agents to be motivated to work as mandated. In this paper, enabling conditions that are found to be statistically significant are external funding, enforcement of performance targets, systems of rewards and sanctions, mobility to foster linkages, and skills development. Originality: This paper contributes by: (1) analyzing a cross-section of various organizations and agents to identify factors that explain variations in performance in a statistical and systematic approach; (2) providing insights on how to prioritize investments and options for a fragile state like DRC, with weak infrastructure and institutional capacity and with a long history of neglect for their national extension system; and (3) illustrating how a rich and well-cited conceptual framework can be implemented empirically to provide policy options for a country like DRC.

    47. FarmHer: Syngenta celebrates women in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Syngenta (author) and G&S Business Communications (author)
    Format:
    Online document
    Publication Date:
    2017
    Published:
    United States: Public Relations Society of America
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
    Notes:
    4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&amp;S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.

    48. Farmer knowledge and perception of production constraints in Northwest Cambodia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Montgomery, Stephanie C. (author), Martin, Robert J. (author), Guppy, Chris (author), Wright, Graeme C. (author), Tighe, Matthew K. (author), and Agronomy and Soil Science, School of Environmental and Rural Science, University of New England
    Format:
    Online journal article
    Publication Date:
    2017-11
    Published:
    Australia: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: D10937
    Journal Title:
    Journal of Rural Studies
    Journal Title Details:
    56(2017) : 12-21
    Notes:
    9 pages, via online journal, Upland farming in Northwest Cambodia has developed rapidly over the last 20 years, with limitations to the plough based system now apparent, including soil degradation and reductions in yield and profitability. A survey was conducted in order to prioritise the main constraints to production, to aid in future research planning, and to identify potential beneficial modifications to the current system. Three hundred and ninety one farmers were interviewed regarding their current farming system constraints, knowledge of conservation agriculture and their future plans in the Districts of Samlout in Battambang Province and Sala Krau in Pailin Province. Perceived major problems in the farming system were extreme climate events such as droughts and heavy rain, declining crop yields, and cash flow shortages, particularly in the pre-monsoon period. This is a plough based farming system, yet 66% of farmers had heard of conservation agriculture, and 59% wanted to learn more about conservation agriculture practices. Two thirds of farmers were interested in how to grow crops in the post-monsoon dry season on residual soil moisture. The survey highlighted opportunities for farmer education and adoption of farming system modifications to improve productivity and sustainability of the farming system in Northwest Cambodia, and assist with climate change adaptation.

    49. Farmer perceptions of tunnels for berry production: management and marketing implications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Conner, David S. (author) and Demchak, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2018-12
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10323
    Journal Title:
    HortTechnology
    Journal Title Details:
    28(6) : 706-710
    Notes:
    6 pages., Via online journal., Strawberry (Fragaria ×ananassa) and caneberries (Rubus sp.) are popular crops that can bring revenue to farms and may improve farm profitability. High and low tunnels can bring a number of benefits to growers, including season extension and improved berry yield and quality, as well as management challenges. Few studies in the literature report directly on grower experiences using tunnels. We report the results of interviews of 10 independent growers who use tunnels to produce strawberries and caneberries. The results echo previous studies finding improved yield and quality, and highlight benefits and challenges around pest, weed, and nutrient management. One novel finding is the role of season extension in creating marketing opportunities. Interviewed growers caution of a learning curve and the need to start on a small scale and grow gradually. Future focus for research should include improved ventilation and mechanization.