Tseng, Shu-Fen (author) and You, Yu-Ching (author)
Format:
Book chapter
Publication Date:
2013
Published:
Taiwan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06822
Notes:
Pages 147-164 in Massimo Ragnedda and Glenn W. Muschert (eds.), The digital divide: the internet and social inequalities in international perspective. Routledge, Taylor and Francis Group, Abingdon, Oxon, UK. 324 pages.
18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.
Kulick, Don (author) and Willson, Margaret (author)
Format:
Book chapter
Publication Date:
2002
Published:
Egypt
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00877
Notes:
Pages 376-393 in Kelly Askew and Richard R. Wilk (eds.), The anthropology of media: a reader. Blackwell Readers in Anthropology. Blackwell Publishers Inc., Malden, Massachusetts. 416 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16750
Notes:
Chapter 8 in Sohail Inayatullah and Susan Leggett, Transforming communication: technology, sustainability, and future generations. Praeger, Westport, Connecticut. 200 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28969
Notes:
Via Ag News Online. 2 pages., Author notes changes such as reduced agriculture coverage by newspapers and increased available of online sites and services for such information.
Mazrui, Ali A. (author) and Okigbo, Charles (author)
Format:
Book chapter
Publication Date:
2004
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22078
Notes:
Pages 15-29 in Charles Okigbo and Festus Eribo (eds.), Development and communication in Africa. Rowman and Littlefield Publishers, Inc., Lanham, Maryland. 249 pages.
