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    1. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramukumba, Takalani (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
    Journal Title:
    African Journal of Hospitality, Tourism and Leisure
    Journal Title Details:
    6(4)
    Notes:
    12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

    3. Billboard sells with smells

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2010-06-04
    Published:
    USA: News and Record, Greensboro, North Carolina.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30446
    Notes:
    Associated Press item provided online via news-record.com. 1 page.

    5. New highway signs continue the "1 Kansas farmer feeds..." mission

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2020-07-31
    Published:
    USA: AgriMarketing.com
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11738
    Notes:
    2 pages, Online via Agri.Marketing. 2 pages., "Kansas Agri-Women is now replacing familiar signs on highways that aim to connect producers and consumers."

    6. Sources of product information for Chinese rural consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chen, Qimei (author), He, Yi (author), Zhao, Xinshu (author), and Griffith, David (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36474
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    27(1) : 67-97

    8. Symbolic communication in public protest over genetic modification: visual rhetoric, symbolic excess and social mores

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bloomfield, Brian P. (author) and Doolin, Bill (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06478
    Journal Title:
    Science Communication
    Journal Title Details:
    35(4) : 502-527
    Notes:
    Protest efforts by a group of New Zealand women, including provocative outdoor advertising.

    9. Who shops at the market? Using consumer surveys to grow farmers' markets: findings from a regional market in northwestern Vermont

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baker, Daniel (author), Hamshaw, Kelly (author), and Kolodinsky, Jane (author)
    Format:
    Journal article
    Publication Date:
    2009-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03109
    Journal Title:
    Journal of Extension
    Journal Title Details:
    47(5) : Article 6FEA2