Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13518
Notes:
9 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
Via online. 2 pages., How an extension team uses animated "climate dog" characters to show farmers how Victoria's four main climate drivers work to "round up" or scatter storm clouds over the state.
Analysis of this agricultural leader's views suggests Bailey sought "not to develop a more efficient, productive, and profitable agriculture, but to advance the larger cultural ideals of a 'self-sustaining' agriculture and personal happiness."
Finding suggest that boundary organizations related to extension help mediate between the shifting domains of science and policy at all levels - local, state and national.
UI electronic subscription, Author analyzes the history, methods and impact of a radio program, "We say what we think," produced by a group of Dane County rural women during this period. Offers perspectives on how the Extension Service encouraged domesticity as the role of rural women. "Linking domesticity to the trope of progress in this way kept rural women from discussing the changes taking place around them." Author also comments on marginalization of rural sociology as a discipline in the academy.
4 pages, via Online journal, Since late Mar. 2020, many universities halted normal operations due to the Coronavirus Disease 2019 (COVID-19) pandemic. Although extension uses many different techniques to educate consumers, it has been slow to grasp the power of social media. Faced with a dilemma of using digital methods instead of in-person field days, short courses, and workshops, Twitter was a viable alternative, especially for broad audience engagement. Tweet threads were posted on Twitter every Monday morning from 6 Apr. to 8 June 2020. Each thread consisted of 10 tweets. A hashtag #YardFruits was used to start the thread and for later reference. For the first nine threads only one fruit species was discussed per thread. The final thread consisted of single tweets of several species. Engagement percentage did not differ over time but did differ among the crop species. Tweets that did not include a photo received less engagement (2.7%) than those that did include a photo (4.7%). My Twitter account saw a 6.5% increase in followers during the series. Grape (Vitis sp.), passion fruit (Passiflora sp.), fig (Ficus carica), and pear (Pyrus communis) threads had the least engagement and were different from the Other Fruits thread. All other threads were similar. Extension educators can grow their influence by using well-targeted, focused tweets and tweet threads, especially those that use hashtags and photos.
Lawrence, Layle D. (author / West Virginia University)
Format:
Proceedings
Publication Date:
2000-03-29
Published:
Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20243
Notes:
Burton Swanson Collection, In section H of the "2000 conference proceedings: Association for International Agricultural and Extension Education", 16th Annual Conference, March 29th-April 1st, 2000, Arlington, Virginia, USA
