Nasr, Noureddine (author), Hdaidi, El Ayech (author), and Ayed, Ali Ben (author)
Format:
Book chapter
Publication Date:
2001
Published:
Tunisia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01210
Notes:
Pages 293-299 in Waters-Bayer (eds.), Farmer innovation in Africa: a source of inspiration for agricultural development. Earthscan Publications, Ltd., London, England. 362 pages.
Solanki, Surabhi (author) and Verma, Seema (author)
Format:
Conference proceedings
Publication Date:
2019-06
Published:
Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11119
Notes:
8 pages., Proceedings of International Conference on Sustainable Computing in Science, Technology and Management., In any country, agriculture plays important role in the prospect of economy and sustainability. As technology grow day by day so it is necessary for the farmer to know about the technology, innovations and take them into practice, so they make strong themselves in terms of economic and sustainability. In this paper discussed the intensity exposure to information and communication technology and its relationship to the characteristics of farmers at different stages of adoption use of information and communication technology for different farm practices and also know the preferences of farmers regarding the use of Information & Communication Technology (ICT). In the continuation of this process conduct the personal interview to collect personal details of farmers as well as farm information that associate them to know about the adoption of information technology. The data collected through personal interview of farmers have been classified, tabulated and analyzed to know how efficiently and effectively information and communication technology disseminate farm information to the farmer.
O'Gorman, Melanie (author / University of Toronto) and Centre for the Study of African Economics, Oxford, UK
Format:
Conference paper
Publication Date:
2006-07-20
Published:
United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28215
Notes:
Posted online at http://www.csae.ox.ac.uk/conferences/2007-EDiA-LaWBiDC/papers/295-OGorman.pdf, Presented at the "Economic development in Africa" conference from March 18-20, 2007 at Oxford University.
Waters-Bayer, Ann (author), van Veldhuizen, Laurens (author), and Reij, Chris (author)
Format:
Book chapter
Publication Date:
2001
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01215
Notes:
Pages 347-354 in Waters-Bayer (eds.), Farmer innovation in Africa: a source of inspiration for agricultural development. Earthscan Publications, Ltd., London, England. 362 pages.
Konig, Bettina (author), Kuntosch, Anett (author), Bokelmann, Wolfgang (author), Doernberg, Alexandra (author), Schwerdtner, Wim (author), Busse, Maria (author), Siebert, Rosemarie (author), Koschatzky, Knut (author), and Stahlbecker, Thomas (author)
Format:
Paper
Publication Date:
2012-09
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01144
Notes:
Paper presented at the 131st EAAE Seminar, "Innovation for agricultural competitiveness and sustainability of rural areas," Prague, Czech Republic, September 18-19, 2012. 17 pages.
14 pages., Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Africa. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers.
There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems.
Data came from two large scale quantitative (n = 9885 and n = 1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital.
Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges.
Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems.
The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers.
Zeng, Douglas Zhihua (author / World Bank) and Wang, Shuilin (author)
Format:
Research report
Publication Date:
2007
Published:
China: The World Bank
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11231
Notes:
World Bank Policy Research Working Paper 4223. 36 pages., Analysis of some strengths, weakenesses, opportunities and challenges of China's knowledge economy in the areas of economic incentives and institutional regimes, human capital, innovation systems, and information infrastructures.
