Agricultural Economics (Amsterdam, Netherlands), This paper tests for the influence of advertising on the inter-product distribution of consumer demand for non-durable goods and services in the UK, 1963–1996. The long-run demand for seven categories of non-durable products is modelled through an advertising-augmented version of the almost ideal demand system (AIDS), which is incorporated into an error-correction model to allow for short-run dynamic adjustments to long-run equilibrium positions. Model estimates confirm that the restrictions of price homogeneity and symmetry appear to be consistent with the data, yield measures of the various types of demand elasticity that are in general plausible, confirm the strong influence of prices on the allocation of consumer expenditure, but find little evidence to support the hypothesis that advertising has the power to effect marked changes in the inter-product pattern of consumer demand in the UK.
O'Gorman, Melanie (author / University of Toronto) and Centre for the Study of African Economics, Oxford, UK
Format:
Conference paper
Publication Date:
2006-07-20
Published:
United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28215
Notes:
Posted online at http://www.csae.ox.ac.uk/conferences/2007-EDiA-LaWBiDC/papers/295-OGorman.pdf, Presented at the "Economic development in Africa" conference from March 18-20, 2007 at Oxford University.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C26957
Notes:
Background paper for the World Development Report 2008 by the World Bank and affiliated organizations. 44 pages., A background paper for "Innovating through science and technology," Chapter 7 of the World Development Report 2008.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35866
Notes:
Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
