Doerfert, David L. (author), Akers, Cindy (author), Oskam, Judy (author), Davis, Chad S. (author), and Vinyard, Ashlee (author)
Format:
Paper
Publication Date:
2005-05-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27222
Notes:
Pages 350-362 in Volume 32, Proceedings of the National AAAE (American Association of Agricultural Education) Research Conference, San Antonio, Texas, May 25-27, 2005.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22591
Notes:
Master of Science thesis, Agricultural Education, Texas Tech University, Lubbock. 130 pages., Examined aided recall, unaided recall and issue salience regarding agricultural news conveyed by newspaper print, electronic text, video news release and radio news release. Results indicated a significant difference in aided recall between newspaper print and electronic text. No significant difference existed between agricultural issue salience and media channel. Author recommended using a variety of media channels when possible. "There is a direct correlation between channel diversity, exposure time, and overall campaign effectiveness."
Doerfert, David L. (author), Akers, Cindy (author), Davis, Chad S. (author), Cepica, Marvin (author), Fraze, Steve (author), and Lawver, David (author)
Format:
Paper
Publication Date:
2005-02-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21880
Notes:
Paper presented to Agricultural Communications Section, Southern Association of Agricultural Scientists, Little Rock, Arkansas, February 5-9, 2005. 26 pages.
