1 - 4 of 4
Number of results to display per page
Search Results
2. Integrating models of diffusion of innovations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wejnert, B. (author)
- Format:
- Journal article
- Publication Date:
- 2002
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23152
- Journal Title:
- Annual Review of Sociology
- Journal Title Details:
- 28 : 279-326
3. Interpersonal communication and diffusion of innovation in agriculture sector of Pakistan
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Khan, Masrur Alam (author) and Akhtar, Pervaiz (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Pakistan
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11913
- Journal Title:
- Journal of Development Communication
- Journal Title Details:
- 30(1) : 1-9
- Notes:
- Online from UI Library subscription., Study examined interpersonal influence during the diffusion of agricultural innovation in a rural district of Pakistan. Findings revealed that interpersonal communication had a major role in agricultural activities, particularly that farmers were motivated through face-to-face discussion.
4. Using radio and interactive ICTs to improve food security among smallholder farmers in Sub-Saharan Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Heather E. Hudson (author), Mark Leclair (author), Bernard Pelletier (author), and Recent publications: (author)
- Format:
- Online journal article
- Publication Date:
- 2017-08
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10116
- Journal Title:
- Telecommunications Policy
- Journal Title Details:
- 41(7/8) : 670-684
- Notes:
- 15 pages., via online journal, Radio is the most widely used medium for disseminating information to rural audiences across Africa. Even in very poor communities, radio penetration is vast; it is estimated there are over 800 million radios in Sub-Saharan Africa. The paper summarizes evidence on food insecurity in Sub-Saharan Africa and strategies to provide information on innovative agricultural practices to smallholder farmers. The research in this paper is then discussed within the context of research on information and communication technologies (ICTS) for development. Next, the paper presents the ICT-enhanced participatory radio campaign approach and ICT innovations introduced by Farm Radio International, a Canadian nongovernmental organization. The paper analyzes two participatory radio campaigns that use both listening groups and ICTs to engage African farmers. Research on these radio campaigns in six African countries is reported to examine how the participatory approach impacted listenership, knowledge and initial adoption of agricultural techniques and practices presented in the radio campaigns. The authors conclude that the findings of research on these projects could be highly relevant for increasing awareness and adoption of agricultural practices in Sub-Saharan Africa. They also appear promising for other development sectors and for other developing regions