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    1. Bust to boom: reinventing the agricultural marketing model

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Motter, John (author)
    Format:
    Opinion
    Publication Date:
    2019-08
    Published:
    United States: AgWeb
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10831
    Notes:
    10 pages., via website AgWeb's Farm Journal, In their story, “Plowed Under, The Next American Farm Bust Is Upon Us,” (paywall) the Wall Street Journal reported on the tough times we’re facing in agriculture. They are tough. And, as a corn and soybean farmer, it’s painful to see. But farmers are nothing if not resilient. And we’ll survive this one too.

    3. Controversies in managing competencies: the case of development and launching new functional food products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Puspa, Jofi (author), Voigt, Tim (author), and Kuhl, Rainer (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29846
    Notes:
    Pages 155-169 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    4. Digital marketplace and FinTech to Support Agriculture Sustainability

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anshari, Muhammad (author), Almunawar, Mohammad Nabil (author), Masri, Masairol (author), and Hamdan, Mahani (author)
    Format:
    Conference paper
    Publication Date:
    2019-01
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10906
    Journal Title:
    Energy Procedia
    Journal Title Details:
    156: 234-238
    Notes:
    5 pages., 2018 5th International Conference on Power and Energy Systems Engineering, CPESE 2018, 19–21 September 2018, Nagoya, Japan, via online journal., Agriculture plays an important in providing food security and sustainability for the people in any country. However, lack of funding and limited distribution channels to reach customers are frequent problems faced by farmers to meet the level of sustainability. Agriculture’s sustainability can be strengthened by allowing an innovation of services such as Financial Technology (FinTech), and digital marketplace. Digital marketplace with Fintech enabled might transform agriculture’s business process into more sustainable in term of funding and distribution. FinTech offers farmers convenient ways of getting sources of funding through crowdfunding and digital payment system. Thus, digital marketplace can act as a platform for FinTech to integrate the innovative financial solution into broader agriculture’s ecosystem. The study proposes a modelling digital marketplace with FinTech enabled especially crowdfunding and payment system in order to support agriculture’s sustainability. The model connects all actors (farmers, landowners, investors, and consumers) into a platform that can promote transparency, empowerment, resourcefulness, and public engagement in agriculture.

    5. Do consumers’ values and attitudes affect food retailer choice? Evidence from a national survey on farmers’ market in Germany

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cicia, Gianni (author), Furno, Marilena (author), and Del Giudice, Teresa (author)
    Format:
    Journal article
    Publication Date:
    2021-01-04
    Published:
    United States: Springer Link
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12506
    Journal Title:
    Agricultural and Food Economics
    Journal Title Details:
    9 (3)
    Notes:
    21 pages., New trends in food consumption are shaping consumers’ preferences and buying behavior. Non-traditional food retailing and short supply chains (SSCs) are offering bundles of attributes that fit the needs of larger consumers’ segments. Several studies have analyzed factors affecting the choice of traditional and non-traditional food retailing. Very few, however, are those studies that analyze the predictive role of human values and attitudes on the choice of traditional and non-traditional food retailing and supply chains. Usually, due to the low percentage of consumers involved in SSC, analyses of consumer behavior have been conducted using convenience samples. This study, based on online questionnaires submitted to a representative sample composed by 1009 German consumers, tests the hypothesis that the frequency of purchases at farmers’ markets is related to human values: attitude toward the industrialized food market and attitude toward the environment. The econometric approach here implemented computes the model on average and in the tails of the dependent variable, frequency of purchases at farmers’ market, thus investigating the model in a representative sample even where the percentage of non-traditional food retailing consumers is low, as occurs in the tails for low/high frequency of purchases. The questionnaire included the Schwartz value survey, attitudes toward environment and attitude toward industrialized food market, and self-reported estimates of the frequency of buying at farmers’ market. Results suggest that the frequency of buying at farmers’ markets is hierarchically related to attitudes and values. The frequency of purchases at farmers’ markets is negatively related to industrialized food attitudes and positively related to pro-environment attitudes. Attitudes are in turn affected by values: self-transcendence has a positive impact on pro-environment attitude and the reverse is true for conservation. Furthermore, these relationships are not constant in the sample: they change according to the selected frequency of purchases.

    6. Impacts of taste, location of origin and health information on market demand for sweetpotatoes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nalley, Lawton (author), Hudson, Darren (author), and Parkhurst, Greg (author)
    Format:
    Bulletin
    Publication Date:
    2005
    Published:
    USA: Office of Agricultural Communications, Division of Agriculture, Forestry and Veterinary Medicine, Mississippi State University
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02193
    Notes:
    Mississippi Agricultural and Forestry Experiment Station Bulletin No. 1142.

    10. Negative media sentiment about the pig epidemic and pork price fluctuations: a study on spatial spillover effect and mechanism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ma, Chi (author), Tao, Jianping (author), Tan, Caifeng (author), Liu, Wei (author), and Li, Xia (author)
    Format:
    Journal article
    Publication Date:
    2023-03-11
    Published:
    Switzerland: MDPI
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12862
    Journal Title:
    Journal of Agriculture
    Journal Title Details:
    Vol. 13, N.3
    Notes:
    23 pages, As the media have continued to pay increasing attention to pig epidemic events, some local pig epidemic events may have a large degree of negative impact on the pork market and the whole pig industry chain, leading to pork price fluctuations. Strengthening pig epidemic control, monitoring media reporting sentiment, and stabilizing pork price fluctuations are important measures to improve the economy and people’s livelihood. This paper sets out to identify the relationship between the negative media sentiment about the pig epidemic and the market risk of pork prices within a setting with pig epidemic risk. Based on the provincial panel data of China from January 2011 to December 2022, this paper uses the spatial panel Durbin model to investigate the impact of negative media sentiment about the pig epidemic on pork price fluctuations from the perspective of local and spillover effects, and further discusses the mechanism of consumer sentiment. The empirical results show that: (1) The negative media sentiment about the pig epidemic significantly exacerbates pork price fluctuations, and there is a single threshold effect, which is weakened after crossing the threshold value. (2) The negative media sentiment about the pig epidemic has a significant positive spillover effect on pork price fluctuations, showing the characteristics of “being a neighbor”. The spatial spillover effect shows a significant spatial attenuation feature and an inverted U-shaped change with the inflection point at 1400 km. (3) The effect is related to the heterogeneity of media reputation. The local aggravation effect of local media’s negative sentiment on pork price fluctuations is greater than that of central media and information network platforms. In terms of the spatial spillover effect, the negative sentiment of the information network platforms has the strongest effect on the aggravation of pork price fluctuations in neighboring regions. (4) The mechanism study finds that the negative media sentiment about the pig epidemic positively affects pork price fluctuations through the path of “consumer sentiment”. Therefore, this research recommends that the government department should strengthen the supervision of media sentiment about the pig epidemic and reasonably guide consumer sentiment to stabilize the pork market.