Solanki, Surabhi (author) and Verma, Seema (author)
Format:
Conference proceedings
Publication Date:
2019-06
Published:
Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11119
Notes:
8 pages., Proceedings of International Conference on Sustainable Computing in Science, Technology and Management., In any country, agriculture plays important role in the prospect of economy and sustainability. As technology grow day by day so it is necessary for the farmer to know about the technology, innovations and take them into practice, so they make strong themselves in terms of economic and sustainability. In this paper discussed the intensity exposure to information and communication technology and its relationship to the characteristics of farmers at different stages of adoption use of information and communication technology for different farm practices and also know the preferences of farmers regarding the use of Information & Communication Technology (ICT). In the continuation of this process conduct the personal interview to collect personal details of farmers as well as farm information that associate them to know about the adoption of information technology. The data collected through personal interview of farmers have been classified, tabulated and analyzed to know how efficiently and effectively information and communication technology disseminate farm information to the farmer.
Moyo, Rachel (author), Salawu, Abiodun (author), and Department of Communication, North West University, Private Bag X2046, Mafikeng, 2735, South Africa
Format:
Online journal article
Publication Date:
2019-02
Published:
South Africa: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10129
7 pages., Via online journal., This study is a quantitative survey of communication media preferred by smallholder farmers resettled under the Fast Track Land Reform Programme (FTLRP) in the Gweru district of Zimbabwe. Data were gathered using a questionnaire and simple random sampling. Communication is integral to agricultural development, particularly so in the context of the FTLRP characterized by a dearth of information, education and training, ensued by the discriminatory command agriculture (Murisa and Chikweche, 2015). Farmers' preferences of communicationmedia in receiving agricultural innovations should be prioritised to improve agricultural communication andsubsequently, productivity, which is dire in Zimbabwe in the light of the continuing food insecurity. Thefindingsindicated that farmers prefer media that are stimulating and engaging such as television and demonstrations;convenient such as mobile phones and detailed such as books probably because the majority of them do not have training in agriculture. Demographic variables of age-group and education were found to be associated with communication preferences of some media. The study has implications for agricultural communication media policy. Beyond prioritization of farmers’preferences, a model of a multi-media approach to agricultural communication has been developed, that could widen communication reach if implemented.
