Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10100
Journal Title Details:
Volume 64. : pgs. 61-114
Notes:
Print ISBN: 978-3-319-51721-9
Online ISBN: 978-319-51721-6, Pages 61-114 in Stevens, J. (ed), Impulsivity. Nebraska Symposium on Motivation, Volume 64.
Book series., Author suggests: "Meaning clearly influences people's choices; otherwise, framing and priming would not work. Culture is probably the most significant source of frames and primes. ... For southwestern Malagasy and probably for all humanity, the meaning behind unpredictability and anticipation relates to a clockwork understanding of interacting factors that are ultimately influenced by God, ancestors, and other supernatural forces.
Arp, Allison A. (author) and Iowa State University
Format:
Thesis
Publication Date:
2018
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10473
Notes:
98 pages., ISBN: 9780438072190, Via ProQuest Dissertations and Theses., This study explored how preexisting values influence attitudes about GMOs and if aligning messages about GMOs with these values would lead to a greater chance of central processing, and subsequently, greater alignment with message-congruent attitudes. Utilizing the Elaboration Likelihood Model as a theoretical foundation, an online experiment was used to measure several values of participants, including altruistic, biospheric and egoistic value orientations as well as agricultural identity. Attitude accessibility and pre- and post-opinions were also measured in order to determine how much of an effect the presented stimuli had on the participants. All participants were presented with a stimulus that either aligned or didn’t align with their self-ranked GMO value-argument. It was found that attitude accessibility, agricultural identity and in some cases a biospehric value orientation were the most important predictors for a number of constructs related to GMO attitudes. In addition, agricultural identity did not correlate with any other value orientation, yet was the strongest predictor of many related attitudes. Future research should continue to explore the complexity of values within agricultural communication contexts and expand the understanding of how agricultural identity influences such outcomes.
