Doerfert, David L. (author), Irani, Tracy (author / University of Florida), Akers, Cindy (author), Rutherford, Tracy (author / Texas A & M University), Davis Chad S. (author), compton, Kirsten (author / Texas Tech University), and Pioneer
Format:
Conference proceedings
Publication Date:
2004-06-24
Published:
USA: National agricultural communication summit Lake Tahoe, June 2004
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22133
Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."