"This teaching case provides an example of adopting e-commerce in the interaction and trading activities between participants in the food sector through a typical agricultural products e-commerce company in China." It can be used to teach graduate/postgraduate students in agricultural business, MBA and executive programmes about the agri-food e-commerce business model.
Hall, Clare (author), Toma, Luiza (author), Costa Madureira, Livia Maria (author), Barnes, Andrew (author), and Renwick, Alan (author)
Format:
Paper
Publication Date:
2012-09-18
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00922
Notes:
Paper presented at the 131st EAAE (European Association of Agricultural Economists) seminar, "Innovation for agricultural competitiveness and sustainability of rural areas," Prague, Czech Republic, September 18-19, 2012. 17 pages.
USA: Metcalfe Institute for Marine and Environmental Reporting, University of Rhode Island, Graduate School of Oceanography, Office of Marine Programs, Narragansett, RI.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27892