Aubrun, Axel (author), Brown, Andrew (author), and Grady, Joseph (author)
Format:
Report
Publication Date:
2005-09-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27584
Notes:
Posted at http://www.wkkf.org, Pages 67-88 in Perceptions of the U.S. food system: what and how Americans think about their food. W.K. Kellogg Foundation, Battle Creek, Michigan. 88 pages.
Citation, abstract, and conclusions (2 pages) printed for ACDC filing and storage., This study identified five underlying frames (mostly in print media but with attention to a television soap opera based on the MST's activities) and examined the images of the movement that the frames presented. "Though the coverage often presents the MST in a favorable light, it does not necessarily encourage the goal of mobilization that the movement seeks to promote."
