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    3. Crop biotechnology going forward: a news media perspective

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    4. Factors explaining opposition to GMOs in France and the rest of Europe

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    6. Peril or promise: news media framing of the biotechnology debate in Europe and the U.S

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    7. Political economy of the media and consumer perceptions of biotechnology

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    10. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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