Paine, Darin James (author) and Texas A&M University
Format:
Dissertation
Publication Date:
2018
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10475
Notes:
59 pages., ISBN: 9780438880009, Via ProQuest Dissertations and Theses., The purpose of this study is to understand successful and failed partnerships between industries in production agriculture and Agricultural Extension services in order to determine appropriate avenues for mutually beneficial relationships. Participants across various industries in production agriculture were surveyed in order to provide their perception of partnerships with Extension. Using phenomenology as qualitative research the results indicate a clear disconnect between production agriculture and Extension. Production agriculture industries highlight certain programs and elements within Extension that contribute to successful partnerships. However, a lack of expertise and communication by Extension personnel contribute to failed partnerships, or worse, no working relationship whatsoever. The data includes overarching concepts and meaning as to why partnerships are considered successful or not. Production agriculture is turning to other organizations for collaboration that perform similar work to Extension including non-governmental organizations. However, industries in production agriculture identify opportunities to create new or improve upon existing partnerships with Extension.
8 pages., Via Science Direct., This paper aims to use a comprehensive modeling framework to investigate the intention of Iranian livestock producers to deploy renewable energies on their farms to mitigate climate change. A survey was conducted in southern Iran using a random sample of farmers (n = 140). Structural equation modeling showed that attitude, moral norm, subjective norm, and perceived behavioral control are significant predictors of farmers' intention to use renewable energies. Attitude was determined by positive affect and perceived benefits, and moral norm was determined by perceived benefits, perceived cost, and outcome efficacy. The findings not only have public policy implications for promoting the use of renewable energies by farmers in Iran, but also contribute to the literature on environmental psychology, renewable energy, and pro-environmental behavior in a non-Western country.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10474
Notes:
126 pages., ISBN: 9780438013049, Via ProQuest Dissertations and Theses., Genetically modified foods and crops are a topic of heated debate in the United States. As with all issues, messaging has the potential to influence and change an individual’s attitude. Through the lens of social judgment theory, this quasi-experimental study investigated the influence of an evidence-based message on millennial agricultural students’ attitudes towards genetically modified foods and crops, while taking into account participants’ ego-involvements for the issue. Sixty-nine undergraduate students in the College of Agriculture participated in this study – comprised of a pre-test and post-test questionnaire with an evidence-based message intervention between.
The major finding from this study was that for the issue of genetically modified foods, millennial agricultural students’ with high ego-involvement are capable of attitude change and moving their anchor points in the direction of viewing genetically modified foods and crops less favorably than prior to the evidence-based message intervention. This result was unexpected, but important. Another key finding is that the majority of millennial agricultural students reported holding favorable attitudes towards genetically modified foods. In regards to the risks of genetically modified foods, the majority of participants disagreed that there is any risk associated with eating genetically modified foods and were neutral towards any environmental risks of genetically modified crops. This study also investigated the role of ego-involvement and the widths of the latitudes of acceptance, noncommitment, and rejection. While there was a trend for the latitude of acceptance to increase and for the latitude of rejection to decrease for both the high and low ego-involvement groups, these findings were insignificant.
Overall, this study’s findings provides great insight to science communicators who are messaging with the goal of influencing attitude change. Utilizing key elements of science communication including, weight of evidence reporting, weight of experts reporting, reinforcement of self-identity, credibility, valence, and framing theory, it is possible to influence attitude change, at least for millennial agricultural students with high ego-involvement for the issue of genetically modified foods. Future research should expand to include other segments of the population, as well as other science issues.
28 pages., Via Science Direct., Precision agriculture (PA) constitutes a dynamic production method which is gaining attention in several parts of the world. Its environmental and economic sustainability has been examined in terms of its ability to reduce the adverse effects of agrochemical use—by regulating their application to the levels needed at the land parcel level—and of its contribution to higher incomes and profitability. At the social level, PA has been linked to collective action although little insight is available regarding the role of various actors and education. This study tackles PA through an assessment of the attitudes of farmers towards the elements of its sustainability and of their educational needs. The analysis of survey data of a sample of young farmers in Greece showed that the majority of respondents were not familiar with PA. Significant differences were found between the attitudes of knowledgeable and non-knowledgeable farmers, the former demonstrating better acknowledgement of the environmental, economic and social sustainability of PA. Important educational needs were also detected, with group and individual methods being the most preferred ones for education and information campaigns. The results of the analysis could be of use for the design of Common Agricultural Policy Pillar II measures for the promotion of PA targeting to specific audiences and actors.
Huth, Neil I. (author), Cocks, Brett (author), Dalgliesh, Neal (author), Poulton, Perry L. (author), Marinoni, Oswald (author), and Navarro Garcia, Javier (author)
Format:
Journal article
Publication Date:
2018-03
Published:
Australia: Springer
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10211
Article first online 13 June 2017, Via online journal., The Coal Seam Gas (CSG) extraction industry is developing rapidly within the Surat Basin in southern Queensland, Australia, with licenses already approved for tenements covering more than 24,000 km2. Much of this land is used for a broad range of agricultural purposes and the need for coexistence between the farm and gas industries has been the source of much conflict. Whilst much research has been undertaken into the environmental and economic impacts of CSG, little research has looked into the issues of coexistence between farmers and the CSG industry in the shared space that is a farm business, a home and a resource extraction network. We conducted three workshops with farmers from across a broad region undergoing CSG development to explore farmers’ perceptions of some of the issues arising from large scale land use change. Workshops explored the importance of place identity and landscape aesthetics for farmers, farmers’ acceptance and coping with change, and possible benefits from off-farm income. We found that farmers believed that place identity was not well understood by CSG staff from non-rural backgrounds and that farmers struggled to explain some concerns because of the different way they interpreted their landscape. Furthermore, high staff turnover, and the extensive use of contractors also impacted on communications. These factors were the cause of much frustration and farmers felt that this has led to severe impacts on mental health and wellbeing. Farmers felt that a change in culture within the CSG companies will be required if engagement with farmers is to improve and that efforts to employ local people in these communications was helping this. The workshops also identified a range of issues perceived by farmers arising from increased traffic volumes, impacts to mental health and wellbeing, place identity and loss of water resources for farmers. Finally, it was suggested that scientists and agricultural industry groups will need to work closely with farmers to develop understanding of these emerging issues and to develop solutions that are timely and relevant.
9 pages., Via online journal., This study traces popularity-driven coverage of climate change in New Scientist with the special aim of identifying which aspects of the issue have been backgrounded. Unlike institutional communication or quality press coverage of climate change, commercial science journalism has received less attention with respect to how it frames the crisis. Assuming that the construction of newsworthiness in popular science journalism requires eliminating, or at least obscuring, some alienating information, the study identifies prevalent frames, news values and discursive strategies in the outlet’s most-read online articles on climate change (2013–2015). With the official statement of the World Meteorological Organization (2014) as a reference, it considers which dimensions of the coverage have been backgrounded, and illustrates how language is recruited to de-emphasize some representations through implicitness, underspecification, or syntactic and compositional devices. It finds that the coverage relies on threat frames, privileges novelty and the timeliness and impact of climate science, avoids responsibility and adaptation frames, and endorses the so-called progress narrative. It discusses how this may forestall social and personal mobilization by placing trust in science institutions and technologies to confront the crisis.
Via online journal., Creating unique stories through storytelling as a way to stage extraordinary experiences has become increasingly important in the tourism industry, particularly in experience-based activities such as farm tourism. However, limited resources and the lack of knowledge of the experiencescape suggest that many farm tourism operators struggle to integrate the experiencescape as part of storytelling. The research method chosen was an explorative study with the use of semi-structured in-depth interviews with key farm tourism operators in the Inland region in Norway. How stories and concepts are created is dependent on the resources available, the perception of authenticity, the history of the farm as well as the environment. Storytelling can be facilitated through tangible elements in the experiencescape such as the physical environment as well as intangible elements including the interaction and dynamics between the host and guest. The farmer or the person telling the story also need to possess certain skills, engagement, and interest in order to be committed to deliver the story or the concept. Essentially, the farmer becomes a part of the product and the experience.
Arp, Allison A. (author) and Iowa State University
Format:
Thesis
Publication Date:
2018
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10473
Notes:
98 pages., ISBN: 9780438072190, Via ProQuest Dissertations and Theses., This study explored how preexisting values influence attitudes about GMOs and if aligning messages about GMOs with these values would lead to a greater chance of central processing, and subsequently, greater alignment with message-congruent attitudes. Utilizing the Elaboration Likelihood Model as a theoretical foundation, an online experiment was used to measure several values of participants, including altruistic, biospheric and egoistic value orientations as well as agricultural identity. Attitude accessibility and pre- and post-opinions were also measured in order to determine how much of an effect the presented stimuli had on the participants. All participants were presented with a stimulus that either aligned or didn’t align with their self-ranked GMO value-argument. It was found that attitude accessibility, agricultural identity and in some cases a biospehric value orientation were the most important predictors for a number of constructs related to GMO attitudes. In addition, agricultural identity did not correlate with any other value orientation, yet was the strongest predictor of many related attitudes. Future research should continue to explore the complexity of values within agricultural communication contexts and expand the understanding of how agricultural identity influences such outcomes.
