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2. Live from the lab: using Facebook Live to showcase CAES [College of Agricultural and Environmental Sciences] research
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Allen, David (author / College of Agricultural and Environmental Sciences, University of Georgia), Melancon, Merritt (author / College of Agricultural and Environmental Sciences, University of Georgia), and Barkdoll, Anthony (author / College of Agricultural and Environmental Sciences, University of Georgia)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09910
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 24 pages. PowerPoint.
3. Not Just Funny After All: Sarcasm as a Catalyst for Public Engagement With Climate Change
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson, Ashley A. (author), Becker, Amy B. (author), and Colorado State University Loyola University Maryland
- Format:
- Online journal article
- Publication Date:
- 2018-07-13
- Published:
- United States: SAGE
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11067
- Journal Title:
- Science Communication
- Journal Title Details:
- 40(4) : 524-540
- Notes:
- 17 pages, via online journal, Sarcastic content is prevalent in online social media, although little research has explored its effects. In this study, we examine how exposure to one-sided versus two-sided sarcastic perspectives on climate change shapes beliefs about climate change. We find that exposure to one-sided messages that use irony to deride those who believe that climate change is a hoax (presented in The Onion) raises belief certainty in and perceived risk of climate change for those who do not already believe climate change is an important issue (N = 141). The two-sided message (presented by The Weather Channel) does not show any effects.
4. Practical agricultural communication: Incorporating scientific and indigenous knowledge for climate mitigation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sereenonchai, Sukanya (author) and Arunrat, Noppol (author)
- Format:
- Online article
- Publication Date:
- 2018-03-26
- Published:
- Thailand: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10255
- Journal Title:
- Kasetsart Journal of Social Sciences
- Notes:
- 8 pages., Via online journal., Agricultural communication to mitigate climate change enables information dissemination of both scientific knowledge (SCK) and indigenous knowledge (IDK) for practical farming. This research analyzed knowledge utilization and conducted community-based participatory communication to propose a practical agricultural communication framework for climate mitigation. Based on a qualitative method of data collection in Phichit province, the key findings showed that SCK and IDK can be mutually utilized to enhance the good relationship among the people and for the people with nature. The participatory communication processes consisted of planning, interventions, and monitoring and empowerment. The successful farmers employing the farming practices of not burning rice straw, rice straw composting, and alternative wetting and drying technique were the main senders. The messages were related to their farming practices focusing on a practical and understandable message and graphic explanations. Vinyl was selected as a communication material for signage in the most noticeable areas in their communities. This research highlights that participatory communication with group dynamics and communication promotion mechanisms at both local and national levels should be enhanced.