Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00867
Notes:
Pages 144-157 in Rinalia Abdul Rahim, Daniele Waldburger and Gabriele Siegenthaler Muinde (eds.), Access, empowerment and governance: creating a world of equal opportunities with ICT. Global Knowledge Partnership, Kuala Lumpur, Malaysia. 173 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23589
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 27 pages., Research determined the majority of farmers are not using the Iowa State Agriculture Extension website. They reportedly rely on, trust, and spend most of their free time reading farm publications, watching television shows and listening to radio programs about farming, talking to other farmers, and attending seminars or training sessions.
2 pages, "In fact, it might be argued that this is one of those rare stories that ends with everyone looking good - the government for enacting the new law, the food manufacturers for responding to consumer pressure, and the media for bringing an under-exposed danger to light"
Examines the perceptions of agricultural scientists about the news media and their perceived need for media relations skills. Respondents indicated they might take training in communicating in crisis situations and writing newspaper columns.