Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23811
Notes:
"Friday Edition" via Poynteronline. 2 pages., Reports on coverage by a National Public Radio reporter of fraudulent claims by crop producers against the federal crop insurance program.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23590
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 14 pages., Case examples included a use of viral advertising by Burger King. The firm established a web site to introduce a new TenderCrisp chicken sandwich. The site, featuring "Subservient Chicken," attracted 14 million unique users in just under a year and sales of the sandwich reportedly increased 9 percent a week while the campaign was in full swing.
Lundy, Lisa K. (author), Ruth, Amanda M. (author), and Park, Travis D. (author)
Format:
Research report
Publication Date:
2005-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22246
Notes:
Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 14 pages.
Aubrun, Axel (author), Brown, Andrew (author), and Grady, Joseph (author)
Format:
Report
Publication Date:
2005-09-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27584
Notes:
Posted at http://www.wkkf.org, Pages 67-88 in Perceptions of the U.S. food system: what and how Americans think about their food. W.K. Kellogg Foundation, Battle Creek, Michigan. 88 pages.
