Publication Year: 1999 / Subject Term: cooperative advertising / Within Last x Years: within 25 Years

Start Over Publication Year 1999 Subject Term cooperative advertising Within Last x Years within 25 Years

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pollack, Judann (author) and Chura, Hillary (author)
Format:: Journal article
Publication Date:: 1999-08-16
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18373
Journal Title:: Advertising Age
Journal Title Details:: 70(34) : 8
Notes:: "Elsie the cow, the 60-year old Borden bovine is making a comeback with a sleeker appearance in an ad campaign from BBDO, Chicago, marketing the first offensive from Dairy Farmers of America in taking on Kraft Foods."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Stephanie (author)
Format:: Journal article
Publication Date:: 1999-09-13
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18374
Journal Title:: Advertising Age
Journal Title Details:: 70(38) : 8
Notes:: Dairy Farmers of America, the country's largest dairy cooperative is seeking an agency to help build its first broadside retail brand, a low-fat, fortified nutrition shake called Healthy Pleasures."

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