Essay within the theme, "The Jungle at 100: A Century of the Journalism of Reform. Involves Upton Sinclair's book, The Jungle," and the ABC News "PrimeTime Live" broadcast in 1992 (and again in 1997) about unsanitary food practices at Food Lion, one of the nation's largest food store chains.
Authors describe how the Mennonite orientation of founder Milton Hershey emphasized promotional strategies that conveyed deeper meaning and more complex ideas to employees, consumers and visitors about the value of quality, community, harmony, purity and social compassion.
