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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Emery, Margot (author)
Format:
Journal article
Publication Date:
1999
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C11034
Journal Title:
Journal of Applied Communications
Journal Title Details:
<83 (1): 27-41>
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
LaGrande, Lauren (author), Meyers, Courtney (author), Cummins, R. Glenn (author), and Baker, Matt (author)
Format:
Journal article
Publication Date:
2021-05
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12192
Journal Title:
Journal of Applied Communications
Journal Title Details:
Volume 105, Issue 2 (2021)
Notes:
22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Palmer, Ashley (author), Irlbeck, Erica (author), Meyers, Courtney (author), and Chambers, Todd (author)
Format:
Journal article
Publication Date:
2013
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01602
Journal Title:
Journal of Applied Communications
Journal Title Details:
97(1) : 38-49
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Meyers, Courtney (author), Abrams, Katie (author), Allen, Katie (author), and Shultz, Alyx (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36674
Journal Title:
Journal of Applied Communications
Journal Title Details:
94(3-4) : 6-21
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Meyers, Courtney (author), Abrams, Katie (author), Allen, Katie (author), and Shultz, Alyx (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00004
Journal Title:
Journal of Applied Communications
Journal Title Details:
94(3-4) : 6-21
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Miller, Haven (author) and Skillman, Laura (author)
Format:
Journal article
Publication Date:
2003
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19827
Journal Title:
Journal of Applied Communications
Journal Title Details:
87(3) : 7-14
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Specht, Annie R. (author) and Buck, Emily B. (author)
Format:
Journal article
Publication Date:
2014
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
Journal Title:
Journal of Applied Communications
Journal Title Details:
98(2) : 37-52
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Meyers, Courtney (author), Doerfert, David (author), Irlbeck, Erica (author), and Graybill-Leonard, Mica (author)
Format:
Journal article
Publication Date:
2011
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00009
Journal Title:
Journal of Applied Communications
Journal Title Details:
95(3) : 68-81
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Rutherford, Tracy (author) and Specht, Annie R. (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02181
Journal Title:
Journal of Applied Communications
Journal Title Details:
97(4) : 96-106
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Chenault, Edith A. (author) and Fannin, Blair L. (author)
Format:
Journal article
Publication Date:
2005
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23246
Journal Title:
Journal of Applied Communications
Journal Title Details:
89(2) : 51-57