17 pages., via online journal., In the face of widespread degradation of natural resources (including
deforestation), and socio-economic disparities, underserved populations
from rural and indigenous spaces of the global south face challenges to
conserve environmental resources. Many of these spaces, such as
sacred-groves, are important to indigenous people and are deeply
intertwined with their identity, worldviews and existence. This research,
embracing principles of critical/cultural environmental communication,
examines how indigenous people of eastern India mobilized collectively
to protect their sacred environmental resources, thus improving
community members’ well-being. Paying attention to engaged
environmental action; critical listening and dialoguing; and local-centric
participation, this research argues that contextually meaningful and
community-led environmental initiatives help motivate and raise
consciousness among future generations as well as among wider
indigenous (and marginalized) populations.
13 pages., via online journal., News reporting on sustainability has been criticized for (1) having a limited
coverage of solutions, (2) reporting on solutions with a negative bias, (3)
being dominated by sources from government and mainstream
business, and (4) promoting frames that prioritize the role of the market
and techno-scientific solutions, which leave unchallenged the
unsustainable behavior of consumer societies and the focus on
economic growth. This study was the first to examine how sustainability
is reported in a constructive media outlet and found that articles (1)
consistently elaborated solutions, (2) described them in optimistic ways,
(3) quoted various sources, and (4) developed a frame that challenged
consumerism and critiqued society’s preoccupation with growth while
helping to imagine a desirable sustainable future. It is thus argued that
this novel, constructive approach to journalism can help move society to
a sustainable future by expanding the repertoire of culturally-resonant
stories to live by.
7 pages., via online journal., Climate services entail providing timely and tailored climate information to
end-users in order to facilitate and improve decision-making processes.
Climate services are instrumental in socio-economic development and
benefit substantially from interdisciplinary collaborations, particularly
when including Early Career Researchers (ECRs). This commentary
critically discusses deliberations from an interdisciplinary workshop
involving ECRs from the United Kingdom and South Africa in 2017, to
discuss issues in climate adaptation and climate services development in
water resources, food security and agriculture. Outcomes from the
discussions revolved around key issues somewhat marginalized within
the broader climate service discourse. This commentary discusses what
constitutes “effective” communication, framings (user framings, mental
models, narratives, co-production) and ethical dimensions in developing
climate services that can best serve end-users. It also reflects on how
ECRs can help tackle these important thematic areas and advance the
discourse on climate services.
21 pages., via online journal., Scholars are divided over whether communicating to the public the existence
of scientific consensus on an issue influences public acceptance of the
conclusions represented by that consensus. Here, we examine the
influence of four messages on perception and acceptance of the scientific
consensus on the safety of genetically modified organisms (GMOs): two
messages supporting the idea that there is a consensus that GMOs are safe
for human consumption and two questioning that such a consensus exists.
We found that although participants concluded that the pro-consensus
messages made stronger arguments and were likely to be more
representative of the scientific community’s attitudes, those messages did
not abate participants’ concern about GMOs. In fact, people’s premanipulation attitudes toward GMOs were the strongest predictor of of our outcome variables (i.e. perceived argument strength, post-message GMO
concern, perception of what percent of scientists agree). Thus, the results
of this study do not support the hypothesis that consensus messaging
changes the public’s hearts and minds, and provide more support, instead,
for the strong role of motivated reasoning.
22 pages., via online journal., Water is essential for human life, yet safe drinking water is a limited resource. Critical to fighting the global water crisis are public awareness campaigns, including Public Service Announcements (PSAs). While YouTube has become a popular medium for disseminating prosocial content such as PSAs, environmental communication efforts on this platform remain largely uninvestigated. This study examines the content and characteristics of global water crisis PSAs on YouTube by applying two communication models: the Extended Parallel Process Model, and the Elaboration Likelihood Model. These models are used to evaluate the potential effectiveness of the PSAs. Content analysis reveals that threat messages often outweigh efficacy messages in the videos, central route processing cues are more prevalent than peripheral route cues, and a focus on quality or quantity issues differed by sponsoring organization (non-profit, for-profit, government). Implications and avenues for potential future research are discussed.
