1. Measuring the Effects of Generic Dairy Advertising in a Multi-Market Equilibrium Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Balagtas, Joseph V. (author) and Kim, Sounghum (author) Format: Journal article Publication Date: 2007-08-09 Published: USA: Blackwell Publishing Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26174 Journal Title: American Journal of Agricultural Economics Notes: OnlineEarly