5 pages., A simple random sampling technique was used to select 169 extension officers to examine their level of awareness of information communication technologies in North West Province, South Africa. Data were collected with structured questionnaire and analysed using frequency counts, percentages and multiple regression analysis. The results show that majority of the extension officers were male (76%) with the mean age of 44.6 years, married (79%) and 82.5% were Christians. Forty one percent of the extension officers had Diploma as their educational qualification and a mean of 16.7 years as working experience. The results revealed that out of the 37 ICT tools listed, extension officers indicated high level of awareness of nine tools, which include mobile phones (1.79), computer (1.68), internet (1.77), overhead projector (1.62), fax machines (1.60), organization e mail (1.58), fixed telephone (1.52), personal email (1.52) and organization website (1.50). Significant determinants of awareness level were were religion (t = 1.91, p = 0.58); constraints to ICT use (t = 1.78, p = 0.78); importance of ICT tool (t = 1.93; p = 0.63) and 2 were significant at 0.05% which were competence on ICT use (t= 3.50; p = .001); (t= 2.0, p = .003). The study recommends that more information communication technologies should be made available to extension officers, so that they will become more aware of the use of ICT in extension work as tools that can gather and disseminate agricultural information.
18 pages., Via online journal., The study asserts that rural villages which have developed relatively complex communication systems have extensive local knowledge and practice systems. Using the knowledge and community-based perspective, the study departs from past works of development communication scholars, who have focused their attention mainly on the transfer of information. The study is concerned with how meaning is created and shared in rural communities through the use of communication. It looks at how small homogenous farming communities in Thailand – world’s number one rice exporter – utilize communication to improve rice crop production. It asks: what roles does communication play in the formation of collective definitions (perspectives) and the construction/management of local knowledge and practices on rice farming? To explore the plausibility of this paper’s assertion, ethnographies of two rice farming villages were conducted – Baan Sap Som Boon (irrigated) in Chainat province (Central Region) and Baan Hua Hae (rainfed) in Ubon Ratchathani province (Northeast Region). Data generation period was from October 2004 to July 2005. Research results indicate that Baan Sap Som Boon has both an extensive knowledge of rice farming methods and procedures and an elaborate community-based communication system. Baan Hua Hae, on the other hand, practices more traditional means of rice production and divides time with other livelihood activities. In both villages, communication plays a central role in improving crop production via facilitating the formation of collective definitions on rice farming, labor, economics and agriculture-related institutions.
20 pages., via online journal, Continued concern for animal welfare may be alleviated when welfare would be monitored on farms. Monitoring can be characterized as an information system where various stakeholders periodically exchange relevant information. Stakeholders include producers, consumers, retailers, the government, scientists, and others. Valuating animal welfare in the animal-product market chain is regarded as a key challenge to further improve the welfare of farm animals and information on the welfare of animals must, therefore, be assessed objectively, for instance, through monitoring. Interviews with Dutch stakeholder representatives were conducted to identify their perceptions about the monitoring of animal welfare. Stakeholder perceptions were characterized in relation to the specific perspectives of each stakeholder. While producers tend to perceive welfare from a production point of view, consumers will use visual images derived from traditional farming and from the animals’ natural environments. Scientists’ perceptions of animal welfare are affected by the need to measure welfare with quantifiable parameters. Retailers and governments (policy makers) have views of welfare that are derived from their relationships with producers, consumers, non-governmental organizations (NGOs), and scientists. All interviewed stakeholder representatives stated that animal welfare is important. They varied in the extent to which they weighted economic considerations relative to concern for the animals’ welfare. Many stakeholders emphasized the importance of communication in making a monitoring system work. Overall, the perspectives for the development of a sustainable monitoring system that substantially improves farm animal welfare were assessed as being poor in the short term. However, a reliable system could be initiated under certain conditions, such as integrated chains and with influential and motivated stakeholders. A scheme is described with attention points for the development of sustainable monitoring systems for farm animal welfare in the long term.
