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    1. "The scientists think and the public feels:" expert perceptions of the discourse of GM (genetically modified) food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cook, Guy (author), Pieri, Elisa (author), and Robbins, Peter T. (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00451
    Journal Title:
    Discourse and Society
    Journal Title Details:
    15(4) : 433-449

    3. A matter of taste: the acceptance of genetically modified food

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Unkart, Alexander (author)
    Format:
    Journal article
    Publication Date:
    2004-12-07
    Published:
    International: Office of Science and Technology, Embassy of Austria, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21929
    Journal Title:
    Bridges
    Journal Title Details:
    4

    4. Are restaurant franchisees getting a positive return on their advertising fees?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Herrington, J. Duncan (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11623
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    11(1) : 71-81
    Notes:
    12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.