Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
Online via UI subscription. 10 pages., How libraries are teaming up with journalists to promote media literacy, spur civic engagement, and even take on reporting projects
Cross, Al (author / Director, Institute of Rural Journalism and Community Issues, University of Kentucky )
Format:
Commentary
Publication Date:
2018-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10311
Notes:
2 pages., Online from the Institute of Rural Journalism and Community Issues, University of Kentucky. Published earlier in the Publishers' Auxiliary, newspaper of the National Newspaper Association., "We need more letters from the editor, not just statements of general principle, but explanations of how and why we do certain tings. If we demand transparency from officials and institutions, we must practice it ourselves."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07708
Notes:
News release from Rhea+Kaiser, Naperville, Illinois, online via AgriMarketing Weekly. 2 pages., To agri-marketers: Don't mess with farmers' relationship with, and trust of, the agricultural media.
