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    2. Appetite for change: new documentary shows flaws in mass food industry chain of fools

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilner, Paul (author)
    Format:
    Commentary
    Publication Date:
    2009-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03055
    Journal Title:
    Monterrey County Weekly
    Notes:
    Via website of the periodical. 2 pages., Author reviews the documentary, Food, Inc.

    9. New public relations: beating back bad press with Google AdWords

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seward, Zachary M. (author) and Nieman Journalism Lab, Harvard University, Cambridge, Massachusetts.
    Format:
    Commentary
    Publication Date:
    2009-11-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30263
    Notes:
    2 pages., Unusual approach used by a seafood organization to counteract negative press coverage through use of Google ads placed near keywords related to the fish involved.