USA: Delmar, Centage Learning, Clifton Park, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01730
Notes:
"As communicators, we are caretakers of an industry - one of the most important industries in the history of humankind. It is our duty as students and teachers of agriculture to learn, as efficiently and thoroughly as we can, the skills needed to tell a positive story about agriculture through words, pictures and Web site content. This book will help you in that goal." (p. xiii)
Hirst, Martin (author) and Patching, Roger (author)
Format:
Book
Publication Date:
2005
Published:
International: Oxford University Press, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23673
Notes:
360 pages., Case Study 3, "Rural Press: the farmer's friend," documents influences of advertisers on the editorial content of farm periodicals published by the Rural Press in Australia.
Friend, Cecilia (author) and Singer, Jane B. (author)
Format:
Book
Publication Date:
2007
Published:
USA: M.E. Sharpe, Inc., Armonk, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37030
Notes:
245 pages., Includes (page 125) a brief mention of an ethics issue arising from a blogging project connected with marketing a new "Raging Cow" milk drink.
