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2. Food fraud for centuries: alcoholic beverages from Neolithic Age to present
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Leitner, Erich (author)
- Format:
- Journal article
- Publication Date:
- 2020-03
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11743
- Journal Title:
- Food Lab International
- Journal Title Details:
- 1 : 18-20
- Notes:
- Via UI online subscription., This article discusses food fraud as not a phenomenon of modern times. The author notes that illegal manipulations occurred as soon as humankind started to trade with food. Examples feature various kinds of manipulations by ancient Greeks and Romans.
3. Moonshine: from no business to big business
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Roysdon, Keith (author)
- Format:
- Online article
- Publication Date:
- 2023-02-22
- Published:
- United States: Daily Yonder, The
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12821
- Journal Title:
- Daily Yonder, The
- Journal Title Details:
- Online
- Notes:
- 8pgs, Once illegal but highly sought-after, the hard “likker” of Appalachia is slowly trickling into the wide river of government-sanctioned booze.
4. When Brands Go Dark
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hartnett, Nicole (author), Gelzinis, Adam (author), Beal, Virginia (author), Kennedy, Rachel (author), and Sharp, Byron (author)
- Format:
- Journal article
- Publication Date:
- 2021-09-01
- Published:
- United States of America: Advertising Research Foundation
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12453
- Journal Title:
- Journal of Advertising Research
- Journal Title Details:
- Fall 2021
- Notes:
- 13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.