15 pages, A significant emphasis on scaling up food security efforts is needed to achieve Sustainable Development Goal 2 (Zero Hunger) by 2030. Scaling up sustainable intensification efforts for Cambodian smallholder farmers is key since they face greater exposure to the uncertainties of climate change, globalizing markets, and rural-to-urban migration. One way to increase the effectiveness of efforts and the scaling up of sustainable intensification technologies is through improving access to information about production and marketing technologies. This study aimed to identify sources of information about sustainable technologies available to smallholders and barriers that may be preventing adoption. Information was gathered from a household survey to document the sources of agricultural information for smallholders in Northwest Cambodia. This research suggests Cambodian smallholders are receiving agricultural extension services, however, the overall quality and effectiveness of these messages are unknown, since NGOs with competing foci are the primary provider of extension information. Smallholders face significant barriers that prevent the adoption of sustainable technologies and participation in markets, such as low price for goods, poor product quality, lack of time, and concerns for safety. Future endeavors to strengthen the price of goods and alleviate market-related challenges would likely result in increased smallholder income and food availability.
21 pages, Because mothers are the primary grocery shoppers for most households, they play a fundamental role in the food their families eat. As such, it is important to understand their perceptions of potential sources of food safety and nutrition information. This study surveyed young mothers (i.e., 18-40 years old) across the United States to assess their awareness, knowledge, and trust of celebrities and social media influencers who communicate about food-related topics. The list of celebrities and influencers consisted of TV chefs, celebrities and influencers who espouse favorable viewpoints of food and agriculture, and celebrities and influencers who espouse more alternative viewpoints of food and agriculture. Respondents were usually more aware and knowledgeable of the celebrities and chefs than the influencers. They also generally trusted the TV chefs the most. There tended to be small-to-medium positive correlations between a respondents’ knowledge of a celebrity/influencer and their trust of that celebrity/influencer but not all were statistically significant. Communicators looking to influence the largest number of people would benefit more from working with celebrities, but social media influencers could still play a role in campaigns that target specific online communities where the influencers’ values align with community members. More research is recommended to expand to other audiences, as well as assessing other celebrities and influencers. Research can also address how consumers use social media to get food-related information, how trust could be affected by communication using different social media platforms, and content analyses of food-related communication by celebrities and influencers on social media outlets.
13pgs, This study aims to analyze the influence of neighborhood effects (NE) on tea farmers' intention to convert from traditional to organic farming in the mountainous areas of northern Vietnam. It differs from previous studies in two aspects. First, we combine the theory of planned behavior and the theory of herd behavior to explain farmers' intention to convert from traditional to organic farming, focusing on the impact of the NE. Secondly, to measure NE, we use a combination of questionnaires and methods of measuring herd behavior by McCartney and Shah. Using the generalized structural equation modeling and data collected from 263 tea farmers in Thai Nguyen, we found that NE has a positive and direct significant effect on farmers' intention to convert to organic tea production in the case where neighbors both live nearby and have a close relationship with the subject. In addition, it indirectly impacts farmers' conversion intention through attitude, subjective norms and perceived behavior control. To encourage tea farmers to convert to organic farming, policymakers and extension workers should take advantage of the NE to increase farmers' confidence about the benefits and the possibility of successful organic farming.
18 pages, The donation of unharvested or unsold crops to rescue organizations has been promoted as a strategy to improve healthy food access for food insecure households while reducing production-level food loss and waste (FLW). In this study, we aimed to assess the motivations, barriers, and facilitators for crop donation as a FLW reduction strategy among Maryland farmers. We interviewed 18 Maryland-based food producers (nine frequent crop donors and nine infrequent, by self-report) in 2016 – 2017, soliciting their perspectives on crop donation motivators, process feasibility, and interventions aimed at increasing crop donation. The interviews were thematically coded. All respondents were aware of crop donation as an option, and most expressed interest in reducing FLW by diverting crop surpluses for human consumption. While financial barriers represented one aspect influencing donation decisions, respondents also cited convenience, process knowledge, and liability as key considerations. In contrast to frequent donors, many of whom considered donation a moral imperative, some infrequent donors questioned the expectation that they would donate crops without compensation. Both frequent and infrequent donors were aware of pro-donation tax incentives, and infrequent donors reported being unlikely to use them. This research demonstrates that crop donation motivations, barriers, and facilitators can be diverse. Given the existence of crop surpluses and their potential benefits as emergency food, our results suggest that multiple interventions and policies may contribute to incentivizing and facilitating crop donation (or enabling the purchase of surplus crops) rather than one-size-fits-all approaches. Our findings also highlight a need to prioritize crop recovery methods that enhance growers’ financial stability.
