22 pages., via online journal., This study investigates German news media coverage and PR material of offshore wind
stakeholders from industry, politics, science and civil society thoroughly to provide
insights about offshore wind benefits and risks communicated frequently and rarely to
the public. By comparative analyses, differences between stakeholder and media
messages are revealed: while stakeholders strongly focused on the supportive argument
relevance of offshore wind for the energy turnaround, the media often discussed the
negative impacts higher costs and delays in grid connection. Furthermore, the influence
of offshore wind arguments on acceptance is measured within a survey representative of
the German population. With these results, it can be assessed how far influential
arguments were presented and which messages have been used frequently despite their
low impact. Disruptions to viewscapes, limitation of commercial fishing areas, and
hazards to shipping proved to be effective a
11 pages., Via online journal., Visual communication allows the transmission of ideas and information more easily than written communication. Therefore, visual communication is used in different sectors (education, health, machinery, marketing, politics, environmental studies, musicology, science) to overcome language barriers and to effectively convey useful information. Nevertheless, the use of visual material to improve the comprehensibility of safety training in the workplace has been under-investigated, which is particularly true in the agricultural sector, despite its hazardousness and the high number of migrant farmworkers who might benefit from training provided by means of visual communication due to their often scarce knowledge of the local language. Combining graphic composition rules with a user-centred design (UCD) approach, this study aimed to develop visual safety training material based on migrant farmworkers’ needs to increase migrant trainees’ satisfaction in the training process. Focus groups were conducted with both trainers and migrant farmworkers to identify critical issues in existing safety training material and to discuss and evaluate different prototypes of the visual material developed by the authors. Significantly higher satisfaction was reported by migrants trained with the new material compared to a control group in a final training session (U = 152.50, z = −2.165, p = 0.030). Implications for the improvement of safety training for migrant farmworkers are discussed.
10 pages., Via online journal., In 18 East German municipalities, nine of them with a planned pig production site and the other nine with an existing pig production site, a survey was carried out on the factors influencing the acceptance of pig production. The influencing factors examined were the personal attitude on particular aspects of pig production, socio-demographic characteristics, the personal involvement in local decision-making, the size of livestock and the production technology. As a result, existing production sites are perceived more positively than planned sites, without any influence of size and production technology. The difference may be explained by the fact that planned sites are evaluated in respect to economic arguments as jobs and income (market goods), while existing sites are rather evaluated in respect to environmental factors (public goods). For new investments the results lead to the recommendation to emphasize its economic aspects, to integrate the investor socially in the rural community and to apply technology that prevents pollution for the neighborhood. More importantly, the results show the shortcomings of a “top down” approach and the indispensability of endogenous resources in regional development.
8 pages., via online journal., Given the well-documented impacts of angler behavior on the biological fitness of angled and released fish, optimizing the conservation value of catch-and-release angling hinges on the extent to which anglers are willing to adopt recommended best practices and refrain from harmful ones. One potentially powerful mechanism underlying adoption of best practices is the social pressure anglers can apply to one another to enforce community norms and values. Past work in other domains demonstrates that forms of interpersonal communication—including social sanctioning—can foster context-appropriate social norms and increase cooperative behavior; yet to date, little research has examined these dynamics in the context of species conservation. We conducted in-person and online surveys to explore the role of social sanctioning in the context of an internationally renowned wild steelhead (Oncorhynchus mykiss) fishery in British Columbia, Canada. We investigated how diverse social-psychological and demographic factors influence anglers' past and future sanctioning propensity. Results highlight that perceived capacity to influence the angling practices of others and professed concerns about one's own reputation were strongly predictive of both past and future sanctioning. Furthermore, while anglers reported relatively low-levels of past sanctioning behavior, most anglers simultaneously expressed a strong desire to sanction others in the future. Identifying ways to increase the social desirability and visibility of sanctioning actions could assist resource managers in promoting adoption and maintenance of best practices. More broadly, our findings underscore a significant yet underappreciated role for wildlife users and enthusiasts in cultivating a shared conservation ethic to help ensure biological conservation.
9 pages, To understand environmental conditions Pennsylvania agricultural producers had observed in the past and what their environmental concerns were for the future, we conducted a statewide survey. We used Spearman rank order correlations to show differences between past observations and future concerns regarding environmental conditions and found a disconnect between what respondents previously had observed and their anticipations for the future. Additionally, we used chi-square analysis to determine whether perspectives on environmental conditions were related to producer demographic characteristics. Two demographic variables were significant: generation of farmer and political affiliation. Our findings can assist Extension professionals in developing programs tailored to target audiences' environmental perceptions and demographics.
5 pages., Article # 1IAW6, vial online journal, Project Happy Apples began as an effort to assist backyard growers in managing codling moth in their fruit trees. We developed a process using emails and a web page to provide timely information related to the life cycle of codling moth and relevant integrated pest management (IPM) strategies. The content of our updates included pertinent photos, costs of tools, and suggested dates of action. Results from a survey of participants suggest that they were more confident, knowledgeable, and successful in using IPM strategies in their own backyards as a result of our project.
15 pages, In spite of several strategies implemented to improve sorghum production in Ghana, average grain yield in farmers’ fields remains low and far below the estimated potential. The development of effective strategies requires continuous, in-depth understanding of production constraints as well as farmer preferences for crop traits. To this end, a participatory rural appraisal using focus group discussions, interviews with semi-structured questionnaires and preference ranking was carried out among 122 smallholder sorghum farmers in the Upper East Region of Ghana. Majority (91%) of respondents were engaged in farming with more than half of their farm sizes allocated to sorghum cultivation. Drought, high cost of farm inputs and declining soil fertility were the top three constraints. Almost 42% of farmers described their soils as low in fertility. The most preferred traits by farmers were drought tolerance, high grain yield, earliness, grain quality as well as low fertilizer requirement. A better understanding of the perceptions of farmers and factors that limit the adoption of improved technology is important to guide policy towards the design of effective crop improvement and extension programmes. The study highlights the importance of breeding sorghum varieties with traits preferred by smallholder farmers that will lead to increased adoption of improved technology.
4pgs, Background
Communicating about antimicrobial resistance (AMR) and antimicrobial stewardship (AMS) requires technical knowledge, consideration of audience values and appropriate identification of communication strategies for multiple audiences. Within the context of animal agriculture, communicating about AMR represents an important and complex endeavour for veterinarians, governmental agencies, producers and the industry to convey policy and practice information regarding the use of antimicrobials in food animals.
Objectives
To assess the science communication challenges related to AMR by identifying the motivations, goals and struggles of animal agriculture stakeholders when communicating about AMR and AMS.
Methods
Participants attending a meeting on AMR communication in animal agriculture (N = 80) completed a workshop on science communication, including small group meetings with oral/written comments collected. Participants included veterinarians, government agency representatives, industry stakeholders and producers.
Results
Results indicated participants believed providing more accurate information would resolve misunderstanding and concern about AMR to other stakeholders, counter to recommendations of science communicators. Other participants noted beliefs about the utility of stories in trying to explain how AMS is normative and consistent with the values of all parties interested in animal agriculture. Participants noted the importance of public engagement, even if the participants’ perceived target audiences did not include the public.
Conclusions
Communicating about AMR and AMS in animal agriculture contexts provide unique challenges. Few evidence-based recommendations are available for science communicators in these contexts and more research is needed to improve the quality of communication about AMR and AMS in animal agriculture.
11 pages., Via online journal article., As climate change is expected to significantly affect agricultural systems globally, agricultural farm advisors have been increasingly recognized as an important resource in helping farmers address these challenges. While there have been many studies exploring the climate change belief and risk perceptions as well as behaviors of both farmers and agricultural farm advisors, there are very few studies that have explored how these perceptions relate to actual climate impacts in agriculture. Here we couple survey data from United States Department of Agriculture farm service employees (n = 6, 514) with historical crop loss data across the United States to explore the relationship of actual climate-related crop losses on farm to farm advisor perceptions of climate change and future farmer needs. Using structural equation modelling we find that among farm advisors that work directly with farms on disaster and crop loss issues, there is a significant positive relationship between crop loss and perceived weather variability changes, while across all farm advisors crop loss is associated with reduced likelihood to believe in anthropogenic climate change. Further, we find that weather variability perceptions are the most consistently and highly correlated with farm advisors' perceptions about the need for farm adaptation and future farmer needs. These results suggest that seeing crop loss may not lead to climate change belief, but may drive weather variability perceptions, which in turn affect farm adaptation perceptions. This lends further evidence to the debate over terminology in climate change communication and outreach, suggesting that weather variability may be the most salient among agricultural advisors.
9 pages, Sheep meat is an essential element within the multicultural mosaic of Mexican agri-food traditions. A total of 332 consumers were surveyed face-to-face in restaurants specializing in selling traditional sheep meat products. Our results showed that consumers could be segmented based on their perceptions, habits, and preferences towards sheep meat. For consumers, sheep meat is perceived as food with unique sensory attributes, coming from healthier animals than other species and traditional characters. Their willingness to pay extra is subject to the guarantee that the meat is safe, free of hormones and antibiotics, and to a lesser extent, certified organic. The multivariate analysis suggested three clusters or consumer profiles named passive, wholehearted, and deep-rooted, which explained the associations among attitudes, some demographic variables, and consumption frequency. The nascent national sheep meat industry needs to consider these concerns in developing marketing and trust strategies to attract, maintain, and build loyalty among Mexican consumers.
