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32. Communicating to and engaging with the public in regulatory science
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Smith, Anthony (author), Parrino, Lucia (author), Vrbos, Domagoj (author), Nicolini, Giulia (author), Bucchi, Massimiano (author), Carr, Melanie (author), Chen, Junshi (author), Dendler, Leonie (author), Krishnaswamy, Kannan (author), Lecchini, Davide (author), Löfstedt, Ragnar (author), Patel, Michelle (author), Reisch, Lucia (author), Verloo, Didier (author), Vos, Ellen (author), Zollo, Fabiana (author), and Gallani, Barbara (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10820
- Journal Title:
- EFSA Journal
- Journal Title Details:
- 17(S1)
- Notes:
- 15 pages., via online journal., This paper presents selected highlights from the ‘Engaging with society’ session of EFSA's third Scientific Conference ‘Science, Food and Society’ (Parma, Italy, 18–21 September 2018). The social dimension for scientific advisory bodies largely concerns science communication and public engagement. The political, economic and technological transformation of contemporary societies is challenging conventional structures and approaches in these areas. The disintermediation of communication and the proliferation of misinformation, it is argued, herald the onset of the post‐truth society. A better understanding of the way individuals consume information today has led to the development of tools to guide mediators such as journalists and communication specialists in countering these trends. Public engagement can reinforce confidence in regulatory bodies and potentially contribute to the quality of the scientific process. Scientific advisory bodies in Europe have created strategies and mechanisms to engage the public that are designed to increase transparency and representativeness. To be effective, several engagement mechanisms are needed, although factors such as resource constraints, institutional culture and public/stakeholder attitudes may limit their development. In conclusion, a more vigorous role for social research is needed to place scientific risk assessment within broader socio‐economic and political contexts. Social science expertise can help to define more impactful public information strategies and to explore the potential opportunities that engaged stakeholders and citizens can make to sustain and strengthen regulatory science.
33. Communicating with 4-H stakeholders: examining social media use in rural and urban Programs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beattie, P. N. (author), Lamm, A. J. (author), Bunch, J. C. (author), and Lundy, L. K. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03
- Published:
- USA: The American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10454
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 60(1): 202-223
- Notes:
- 22 pages, via online journal, Traditionally, 4-H agents have been communicating with stakeholders through newsletters; either in print or online. 4-H agents have used social media as an additional tool to communicate with their stakeholders since its introduction. Social media communication can help maintain or increase stakeholder involvement in the 4-H program because a large percentage of the population is active on social media. Using Uses and Gratifications Theory and Diffusion of Innovations Theory as frameworks, this study sought to determine how Florida 4-H agents engaged with their stakeholder audiences using social media, and vice versa. The uses and gratifications motivations for engaging in media were used to understand what motivations were used to engage their audience and what type of posts (according to motivation) stakeholders were engaged in most. The diffusion of innovations innovation-decision process helped to understand the audiences’ decision to engage in posts dependent upon the motivation used. The results of this study concluded the selected 4-H programs differed in the content that they posted but the 4-H stakeholders did not differ in how they engaged in their respective programs posts.
34. Communicating with data: telling the extension story in credible and actionable Ways
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Craig, Diane D. (author) and Borger, Ruth H. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11146
- Journal Title:
- Journal of Human Sciences and Extension
- Journal Title Details:
- 7(2):144-174
- Notes:
- 30 pages., via online journal., Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts and communicators can enhance Extension’s reputation, trust, and support with key stakeholders.
35. Communication Behaviors of County Extension Directors Post-Hurricane
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ali, D. Amanda (author), Lindsey, B. Angela (author), and Harder, M. Amy (author)
- Format:
- Journal article
- Publication Date:
- 2020-05-13
- Published:
- USA: New Prairie Pres
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11752
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Iss.2, Vol. 104
- Notes:
- 17 pages, via online journal, In disaster crises, communication among stakeholders and response organizations are important. In Florida, the role of the County Extension Director (CED) is threefold – educational programming, leadership of a county extension program, and county office administrative responsibilities. However, their primary role in disaster emergencies is to facilitate collaborations with state and federal partners. During Hurricane Irma in 2017, UF/IFAS CEDs assisted in response efforts. However, communication efforts can become challenging in such chaotic and stressful situations. This research explored communication challenges among CEDs, clients, and statewide partners in hurricane events. Insights into the communication role of CEDs could enhance UF/IFAS Extension’s communication plan for effective information dissemination post-disaster. The Uses and Gratifications Theory guided this qualitative study. Interviews occurred with nine CEDs from various counties across Florida. Results showed CEDs used numerous communication channels to connect with clients, staff, and statewide partners, mainly for the purposes of information dissemination. The main reasons for selecting these communication channels depended on its accessibility, reliability, and whether it was a usual form of communication. Some participants were unaware of available resources which resulted in duplicate efforts. Thus, they required additional information from statewide partners. Some participants also had difficulty connecting clients with people who could assist them with insurance information and aid. As such, this study recommended a central communication system to avoid redundant efforts, strengthening relationships with disaster agencies to promote information-sharing and avoid miscommunication, and developing a list of resources and contacts for CEDs’ first engagement in disaster response.
36. Communication, information sharing, and advisory services to raise awareness for fall armyworm detection and area-wide management by farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Toepfer, Stefan (author), Kuhlmann, Ulrich (author), Kansiime, Monica (author), Onyango Owino, David (author), Tamsin, Davis (author), Cameron, Katherine (author), and Day, Roger (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- Germany: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10360
- Journal Title:
- Journal of Plant Diseases and Protection
- Journal Title Details:
- 126(2) : 103–106
- Notes:
- 4 pages., Via online journal., This is an opinion paper to the perspective paper “The spread of the Fall Army Worm Spodoptera frugiperda in Africa—what should be done next?” from the “Section Plant Protection in the Tropics and Subtropics” at the 61st German Congress of Plant Protection, held at the University of Hohenheim, Germany, on 11 September 2018. It highlights the best approaches in communication, information sharing, and advisory services to raise awareness for fall armyworm detection and area-wide management by farmers.
37. Community engagement and the promotion of sustainable diets
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ramsing, Rebecca (author), Chang, Kenjing Bryan (author), Hendrickson, Zoe Mistrale (author), Xu, Zhe (author), Friel, Madison (author), and Calves, Ellen (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-01
- Published:
- United States
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12168
- Journal Title:
- Journal of Agriculture, Food Systems and Community Development
- Journal Title Details:
- Vol 10 No 2 (2021)
- Notes:
- 25 pages, Decreasing the consumption of meat and dairy has been identified as an effective strategy for protecting the health of humans and the planet. More specifically, transitioning to diets that are lower in animal-source foods and higher in fruits, vegetables, legumes, and whole grains offers a promising opportunity to better align consumer behaviors with contemporary nutritional and ecological goals. However, given the limited understanding of how these changes in dietary behaviors can be best promoted, there is a need to explore the merits of community-based approaches to meat reduction and their capacity to advance more sustainable practices of eating at the individual, household, and community levels. To address this gap in the literature, we surveyed more than 100 American households participating in a communitywide, 12-week-long Meatless Monday challenge and tracked the changes in their knowledge, attitudes, beliefs, and food choices over a nine-month period. The case study provided herein highlights a number of key findings from our evaluation. Most notably, our results demonstrate the value of community-based efforts in initiating and maintaining dietary behavior change and provide preliminary insights into the unique roles of multilevel interventions and diverse stakeholder engagement in promoting healthier, more sustainable diets.
38. Contemporary challenges in environmental governance: Technology, governance and the social licence
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cullen-Knox, Coco (author), Eccleston, Richard (author), Haward, Marcus (author), Lester, Elizabeth (author), Vince, Joanna (author), and Centre for Marine Socioecology, School of Social Sciences, University of Tasmania, Hobart, TAS, Australia Institute for the Study of Social Change, University of Tasmania, Hobart, TAS, Australia Institute for Marine and Antarctic Studies, University of Tasmania, Hobart, TAS, Australia School of Social Sciences, University of Tasmania, Hobart, TAS, Australia School of Social Sciences, University of Tasmania, Launceston, TAS, Australia
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- Australia: John Wiley and Sons Ltd.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08105
- Journal Title:
- Environmental Policy and Governance
- Journal Title Details:
- 27 (1): 3-13
39. Converging free and open source software tools for knowledge sharing in smallholder agricultural communities in Sri Lanka
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jayathailake, Chandana (author), Jayasinghe-Mudalige, Udith (author), Perera, Rohana (author), Gow, Gordon (author), and Waidyanatha, Nuwan (author)
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- Italy: Italian Agency for Development Cooperation
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10351
- Journal Title:
- Journal of Agriculture and Environment for International Development
- Journal Title Details:
- 111(2) : 351-359
- Notes:
- 9 pages., Via online journal., In a world where the notion of ‘sharing of knowledge’ has been gained much prominence in the recent past, the importance of information and communications technologies (ICTs) to promote sustainable agriculture, especially when combined with mobile and open source software technologies is discussed critically. On this rationale, this study was carried out to explore the applicability of the concept of converging ‘Free and Open Source Software (FOSS)’ to promote sustainable knowledge sharing amongst the agricultural communities in Sri Lanka. A multi-stage community consultative process with a set of designated officials (“Sponsors”) and a series of semi-structured questionnaire survey with a cross section of smallholder agriculture farmers (n=246), were carried out in the Batticaloa, Kurunegala and Puttalam districts to gather the baseline data. This was followed by a number of field experiments (“Campaigns”) with the farmers (n=340) from same geographical areas. The two FOSS, namely: (1) “FrontlineSMS” for ‘Text Messaging’ and (2) “FreedomFone” for ‘Interactive Voice Responses’, were applied to evaluate the effectiveness of knowledge sharing within the farming communities. It was found that FOSS intervention increases the ‘Text messaging’ and ‘Voice Call’ usage in day-to-day agricultural communication by 26 and 8 percent, respectively. The demographic factors like age and income level of the farmers has positively influence on the knowledge sharing process. And also the ‘Mobile Telephony’ was the most extensive mode of communication within the communities. The outcome of analysis, as a whole, implies that, with a fitting mechanism in place, this approach can be promoted as a “drive for positive changes” in agriculture-based rural communities in developing countries like Sri Lanka, and those in South and East Asia with similar socio-economic and cultural perspectives.
40. Corporate communication actions in response to crises: empirical evidence in food fraud in Brazil
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Florencio de Almeida, Luciana (author), Valeria Rocha, Thelma (author), and Ribeiro da Fonseca, Marcio (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Brazil
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11088
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(5) : 458-472
- Notes:
- Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."