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    33. Revolutionary marketing: As co-founder of Superior Livestock Auction's video sales, Jim Odle created a dynamic marketing platform with benefits for cattle and people

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author / Drovers Cattlenetwork)
    Format:
    Journal article
    Publication Date:
    2019-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10289
    Journal Title:
    Drovers Cattlenetwork
    Journal Title Details:
    : 14-15
    Notes:
    Via online digital issue.

    34. Self-perceived leadership competencies among agricultural sales students

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wright, Sarah (author) and Rucker, K. Jill (author)
    Format:
    Abstract
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06150
    Journal Title:
    NACTA Journal
    Journal Title Details:
    59 (Supplement 1) : 63-64
    Notes:
    See abstract in file folder of Document No. D06143., Abstract poster presentation at North American College and Teachers of Agriculture conference, Athens, Georgia, June 16-20, 2015.

    35. Sustainability as sales argument in the fruit juice industry? An analysis of on-product communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Klink, Jeanette (author), Langen, Nina (author), Hecht, Stefanie (author), and Hartmann, Monika (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06899
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    5(3): 144-158

    37. The ethical choice: confronting ethical dilemmas with industry participants in a curriculum

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wachenheim, Cheryl (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA: Agricultural and Applied Economics Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11318
    Journal Title:
    Applied Economics Teaching Resources
    Journal Title Details:
    2(1) : 26-31
    Notes:
    Online from AgEconSearch.umn.edu, "This hypothetical teaching case presents learners with two ethical dilemmas faced in an agricultural sales course."

    39. The rise of plant-based in U.S foodservice: sales and consumer insights for the plant-base meat category

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pierce, Ben (author) and Azoff, Marika (author)
    Format:
    Report
    Publication Date:
    2023-08
    Published:
    USA: The Good Food Institute
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12942
    Notes:
    20 pages, Report from Agri-Pulse accessed online via Agri-Marketing.

    40. The use of new-media marketing in the green industry: analysis of social media adoption and its impact on sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yao, Becatien (author), Shanoyan, Aleksan (author), and Peterson, Hikaru Hanawa (author)
    Format:
    Paper
    Publication Date:
    2017-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09877
    Notes:
    Paper presented at th Agricultural and Applied Economics Association annual meeting in Chicago, Illinois, July 30-August 1. 24 pages.