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    1. 'Kid tested, mother approved': the relationship between advertising expenditures and 'most-loved' brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kim, Kacy K. (author), Williams, Jerome D. (author), and Wilcox, Gary B. (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08832
    Notes:
    Pages 42-60 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

    6. Agricultural youth injuries: a review of 2015-2017 cases from U.S news media reports

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Weichelt, Bryan (author), Gorucu, Serap (author), Murphy, Dennis (author), Pena, Anita Alves (author), Salzwedel, Marsha (author), and Lee, Barbara C. (author)
    Format:
    Journal article abstract
    Publication Date:
    2019
    Published:
    USA: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10539
    Journal Title:
    Journal of Agromedicine
    Journal Title Details:
    24(3) : 298-308
    Notes:
    10 pages., via online journal., Findings indicate that analysis of news reports of agricultural injuries provide more current data than traditional surveillance databases.

    7. Analyzing media coverage of agricultural health and safety issues

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lundy, Lisa K. (author), Rogers-Randolph, Tiffany M. (author), Lindsey, Angela B. (author), Hurdle, Clay (author), Ryan, Heather (author), Telg, Ricky W. (author), Irani, Tracy (author), and University of Florida
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10155
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    16 pages, via online journal article, Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of the frames outlined by Valkenburg et al. (1999). In this study, the most prominent frame was the human interest frame, followed by responsibility, economic consequences, and conflict. Frames carry a great deal of weight in shaping individuals’ opinions, attitudes, and actions towards agriculturally based messages; therefore it is essential for agricultural communicators to understand the framing of agricultural health and safety issues. Acknowledging the frames used in the reporting of agricultural issues allows agricultural communicators to enter into informed interactions with media outlets and better prepare the resources they provide to them. These framing analyses also provide agricultural communicators with a solid foundation on which to best position and frame their messaging on behalf of the industry. Further research is recommended to examine frames from an audience perspective and to investigate the impact of human interest frames in the presentation of agricultural news articles.

    8. Biased or balanced? Assessing BBC news and current affairs performance in covering the badger cull in England

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanyer, James (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    United States: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11986
    Journal Title:
    Journal of Rural Studies
    Journal Title Details:
    Volume 80
    Notes:
    9 pages, This article represents the first systematic examination of BBC coverage of one of the most controversial rural issues in a generation, namely the culling of badgers (a protected species) to stop the spread of bovine TB in England. While the BBC has certain regulatory responsibilities set out in its guidelines to provide duly impartial coverage it has been regularly criticised for being biased. Little is known about the BBC's performance other than what is suggested by critics, previous research having focused on press coverage. Based on an original content analysis of news, current affairs and factual output this article assesses the BBC's coverage. It shows that while competing voices and perspectives were balanced its coverage was not that distinct from its commercial rivals, with both framing the issue as a conflict over badgers rather than about the spread of a disease affecting livestock and livelihoods, and both focusing on a narrow set of voices involved in the conflict.

    9. Catastrophe and Environmental Restoration: Analyzing the Frames and Sources of Oyster Restoration News Stories

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brown, Hannah O. (author), Jacobson, Susan K. (author), and Israel, Glenn (author)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12031
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Vol 104, Issue 4
    Notes:
    22 Pages, Online Public Access, Restoration of oyster habitats is a critical solution to halt the decline of one of the world’s most threatened resources. News coverage about environmental topics, like oyster restoration, is important to local communities that are directly impacted. However, little research has assessed how restoration topics are framed by journalists, nor how environmental disasters may affect framing of news stories for the public. This study employed a longitudinal framing analysis, using the quantity of coverage and social responsibility theories, to examine how coverage of the restoration of oyster ecosystems shifted before, during, and after the BP Deepwater Horizon oil spill. The frames and sources of 763 newspaper articles were assessed, including 18 local newspapers from five U.S. Gulf Coast states and three high-circulation national newspapers. Logistic regression analyses revealed that the occurrence of an environmental catastrophe shifted media focus from environmental frames before the spill to community and economic frames during and after the spill. Stories were dominated by environmental frames (49%) and primarily relied on quotes from resource managers (50%) over all other groups. Local resource users were quoted less than 5% of the time in local articles. Findings provide a foundation for natural resource managers and communication specialists to understand how information about natural resources changes during disasters and reveals the perspectives that are most and least commonly used to frame and define stories about coastal resources and important gaps in coverage.

    10. Comparison of agricultural injuries reported in the media and census of fatal occational injuries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    New-Aaron, Moses (author), Semin, Jessica (author), Duysen, Ellen G. (author), Madsen, Murray (author), Musil, Kelsie (author), and Rautiainen, Risto H. (author)
    Format:
    Journal article abstract
    Publication Date:
    2019
    Published:
    USA: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10537
    Journal Title:
    Journal of Agromedicine
    Journal Title Details:
    24(3) : 279-287
    Notes:
    8 pages., via online journal., The Bureau of Labor Statistics (BLS) publishes annual statistics on occupational injuries and fatalities in the United States. The BLS fatality data include all agricultural workers while the non-fatal injury data only cover hired employees on large farms. In 2012, the Central States Center for Agricultural Safety and Health (CS-CASH) began collecting regional media monitoring data of agricultural injury incidents to augment national statistics. The aims of this report were: a) to compare CS-CASH injury and fatality data collected via print and online sources to data reported in previous studies, and b) to compare fatality data from media monitoring to BLS Census of Fatal Occupational Injuries (CFOI) data. CS-CASH media monitoring data were collected from a news clipping service and an internet detection and notification system. These data covered years 2012–2017 in seven Midwestern states (Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, and South Dakota). CS-CASH occupational fatality data were compared with aggregate CFOI data for the region during 2012–2015. Media monitoring captured 1048 injury cases; 586 (56%) were non-fatal and 462 (44%) were fatal. The numbers of occupational fatality cases from media monitoring and CFOI were nearly identical (280 vs. 282, respectively), and the distributions by type of injury were similar. Findings suggest that media monitoring can capture equal numbers of fatalities compared to CFOI. Non-fatal injuries, not captured by national surveillance systems, can be collected and tracked using print and electronic media. Risk factors, identified in media sources, such as gender, age, time, and source of the incident are consistent with previously reported data. Media monitoring can provide timely access to detailed information on individual cases, which is important for detecting unique and emerging hazards, designing interventions and for setting policy and guiding national strategies.