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2. Can anyone hear us? An exploration of echo chambers at a land-grant university
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruth, Taylor K. (author), Rumble, Joy N. (author), Galindo-Gonzalez, Sebastian (author), Lundy, Lisa K. (author), Carter, Hannah S. (author), Folta, Kevin M. (author), and University of Illinois at Urbana-Champaign The Ohio State University University of Florida Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10430
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 24 pages., Via online journal., Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in the University of Florida’s Institute of Food and Agricultural Sciences to understand respondents’ engagement in echo chambers. Follow-up interviews were conducted with 13 of the survey respondents to further explore their audiences and channels used in science communication to understand their engagement in echo chambers. Survey results indicated faculty did not necessarily participate in echo chambers, but they also did not contribute to an open communication network. However, the interviews found participants were interested in reaching new audiences yet struggled to communicate with stakeholders. The participants also reported wanting to find alternative channels to peer reviewed journals to help disseminate their work. The findings from this study indicated faculty contributed to a type of echo chamber, but rather than viewing their stakeholders’ opinions as false, they simply did not hear the opinions. Agricultural communicators should work with land-grant faculty administrators to identify appropriate audiences and channels for science communication.
3. Exploring youth engagement in agricultural development: the case of farmers’ children in the Philippines as rice crop manager infomediaries
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Manalo, Jaime A. IV (author), Pasiona, Sonny P. (author), Baustista, Anna Marie F. (author), Villaflor, Jennifer D. (author), Corpuz, Donna Chris P. (author), Biag-Manalo, Hanah Hazel Mavi (author), and Philippine Rice Research Institute
- Format:
- Online journal article
- Publication Date:
- 2019-06-14
- Published:
- Philippines: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10971
- Journal Title:
- The Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(4) : 361-377
- Notes:
- 18 pages, via online journal, Purpose: This paper explores the intersections between community development and youth development in an initiative that mobilized farmers’ children as Rice Crop Manager (RCM) infomediaries (information mediators). RCM is an ICT-enabled nutrient management application. Design/Methodology/Approach: The study engaged 30 farmers’ children in high school level from the provinces of Pangasinan, Isabela, Camarines Sur, Iloilo, Bukidnon, and Davao del Norte from November 2016 to October 2017. They interacted with the research team (the authors) and the RCM-SMS platform that sends text messages regarding fertilizer recommendations. A staff member from the Agricultural Training Institute (ATI) also called the students for some follow-up questions. The research team conducted three rounds of interviews with the students concerning the messages and calls that they received and what they did with the information. Findings: This study finds that farmers’ children can perform infomediary roles quite effectively. Academically excellent children and those involved in farm work performed best. Practical Implications: The study provides guidance on similar initiatives tapping young people in agricultural development. Theoretical Implications: This paper finds that while Community Youth Development (CYD) Theory provides a powerful lens in understanding community and youth development intersections, some identified outcomes may overlap and may not be very easy to observe. Hence, the identified outcomes may be revisited for clarity and to make them more all-encompassing. Originality/Value: The paper documents actual parent-child interaction when the latter is mobilized to serve as an infomediary to access nutrient management-related information on rice.
4. Fuelling an environmental conflict through information diffusion strategies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Maillé, Marie-Ève (author) and Saint-Charles, Johanne (author)
- Format:
- Journal article
- Publication Date:
- 2014-09
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06882
- Journal Title:
- Environment Communication
- Journal Title Details:
- 8(3) : 305-325
5. Gatekeepers, shareholders, and evangelists: expanding communication networks of African American forest landowners in North Carolina
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hitchner, Sarah (author), Dwivedi, Puneet (author), Schelhas, John (author), and Jagadish, Arundhati (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-08
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10140
- Journal Title:
- Society & Natural Resources
- Notes:
- 17 pages., via online journal article, The Sustainable Forestry and African American Land Retention Program (SFLR) was launched in 2012 to increase adoption of sustainable forestry practices among African American landowners in the southeastern United States to prevent land loss, increase forest health, and build economic assets. One of its main goals was to build communication networks through which African American landowners could obtain and share information about forestry practices and landowner assistance programs independent of public agencies. To measure and examine the growth of these communication networks over a three-year period (2014-2017), we conducted 87 interviews with landowners (24 of whom were interviewed multiple times), SFLR personnel, and Federal and State staff members in North Carolina. We used complementary methods of data gathering and analysis, including social network analysis and qualitative analysis. Our results showed expanding communication networks will be sustained independently of the program over time, although there is still a heavy reliance on program personnel.
6. Rural perspectives of climate change: a study from Saurastra and Kutch of Western India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Moghariya, Dineshkumar P. (author), Smardon, Richard C. (author), and State University of New York College of Environmental Science and Forestry
- Format:
- Online journal article
- Publication Date:
- 2014-08-01
- Published:
- [place of publication not identified]: SAGE Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10123
- Journal Title:
- Public Understanding of Science
- Journal Title Details:
- 23(6) : 660–677
- Notes:
- 18 pages., Via online journal., This research reports on rural people’s beliefs and understandings of climate change in the Saurastra/ Kutch region of Western India. Results suggest that although most rural respondents have not heard about the scientific concept of climate change, they have detected changes in the climate. They appear to hold divergent understandings about climate change and have different priorities for causes and solutions. Many respondents appear to base their understandings of climate change upon a mix of ideas drawn from various sources and rely on different kinds of reasoning in relation to both causes of and solutions to climate change to those used by scientists. Environmental conditions were found to influence individuals’ understanding of climate change, while demographic factors were not. The results suggest a need to learn more about people’s conceptual models and understandings of climate change and a need to include local climate research in communication efforts.
7. The potentials of traditional communication methods in information dissemination: A case study of farmers in Osun State, Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Olanrewaju, Khadijat O (author) and Farinde, Akinloye J (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- Nigeria
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07037
- Journal Title:
- Communicatio: South African Journal for Communication Theory & Research
- Journal Title Details:
- 40(4) : 361-375