Barkley, Andrew (author) and Barkkley, Paul W. (author)
Format:
Book
Publication Date:
2015
Published:
USA: Routledge, Taylor and Francis Group, London and New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07071
Notes:
196 pages., "In an information-based economy...the only source of prosperity is providing consumers with what they desire." Authors conclude that the flow of information from consumers to producers may be more important than providing consumers with knowledge about agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08865
Notes:
Pages 81-99 in Ormrod, James S. (ed.), Changing our environment, changing ourselves: nature, labour, knowledge and alienation. United Kingdom: Palgrave Macmillan UK, London. 315 pages.
12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
