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32. Montana wants to be the next wine country
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beck, Lena (author)
- Format:
- Online article
- Publication Date:
- 2022-10-12
- Published:
- United States: The Daily Yonder
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12785
- Journal Title:
- The Daily Yonder
- Journal Title Details:
- Online
- Notes:
- 4pgs, The Big Sky State has a dedicated group of winemakers working with unique hybrid grapes resistant to the state’s harsh weather. But even with the science making progress, Montana still needs its lawmakers’ to give the nascent industry more support.
33. Muck vegetable growers : diffusion of innovations among specialized farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rogers, E.M. (author) and Burdge, R.J. (author)
- Format:
- Book
- Publication Date:
- unknown
- Published:
- USA: Wooster, Ohio : Ohio Agricultural Experiment Station
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: B05764
- Notes:
- folder is placeholder only, Research circular / Ohio Agricultural Experiment Station ; 94
34. New solar panels allow farmers to see the light
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nitta, Naoki (author)
- Format:
- Online Article
- Publication Date:
- 2023-01-16
- Published:
- United States: Modern Farmer Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12884
- Journal Title:
- Modern Farmer
- Journal Title Details:
- Online
- Notes:
- 11pgs, Researchers harness sunlight to harvest energy and food together, utilizing the full spectrum of light to improve outputs.
35. Ocean mist telling the artichoke story
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Boling, Ed (author)
- Format:
- Online news article
- Publication Date:
- 2022-04-29
- Published:
- United States
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12543
- Journal Title:
- The Packer
- Notes:
- 3pgs, Telling the narrative of produce is one key to any brand. Retailers and consumers need to hear it. It’s about education, says Chris Drew. “We’re telling the story of the artichoke,” said the CEO at Castroville, Calif.-based Ocean Mist Farms. “We’ve hosted clerks and managers from retail partners for tours of our fields and facility. We hope to de-intimidate people with the artichoke.
36. Online opportunities: A quantitative content analysis benchmark study of online retail plant sales
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Baker, Lauri M. (author), Boyer, Cheryl R. (author), Peterson, Hikaru Hanawa (author), King, Audrey E.H. (author), and Kansas State University University of Minnesota, St. Paul
- Format:
- Journal article
- Publication Date:
- 2018-08
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10334
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(4) : 516-523
- Notes:
- 8 pages., Via online journal., Online, direct selling (ODS) has become the leading way that people acquire goods, with Amazon (Seattle, WA) being the largest online vendor in the United States. This study sought to determine if horticultural businesses were engaging in ODS with Amazon, ebay, and other websites. Researchers examined the ODS activity of 498 businesses using quantitative content analysis methods, and found that 93 horticultural industry businesses were conducting some form of ODS through their websites, but only four offered products on Amazon. Results indicate that ODS remains an untapped marketplace for the horticultural industry, particularly for small, rural businesses.
37. Opinions of landscape roses available for purchase and preferences for the future market
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Waliczek, T.M. (author), Byrne, David (author), and Holeman, Dan (author)
- Format:
- Journal article
- Publication Date:
- 2018-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10322
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(6) : 807-814
- Notes:
- 8 pages, via online journal, Rose (Rosa ×hybrida) breeders historically have bred plants based on what they personally have deemed attractive and traits required by growers to produce the crop successfully. End-user preferences were not formally considered in breeding decisions. The purpose of this study was to investigate growers’ and consumers’ opinions of roses available on the market and preferences for future roses coming into the market. A web-based survey tool was developed to measure the attributes consumers were considering in purchasing and growing rose plants, their knowledge of diseases and pests, and their hopes for new plants coming to market. A link was sent to horticultural group mailing lists as well as distributed through personal e-mail lists, Facebook, and a news release from Texas A&M University. The survey was posted for 4 months. It included ≈66 questions and took 30 minutes or more to complete. More than 2000 responses were received from rose growers and nursery consumers worldwide. The respondents preferred roses that were disease resistant, with fragrant, abundant, red, and everblooming flowers. The ideal height of the preferred rose shrubs was waist to shoulder-height. Differences were found in preferences between experienced rose growers and those who were not affiliated with rose associations on variables such as the need to use chemicals to manage diseases, the importance of foliage glossiness and large vs. small blooms, the value of roses in the garden setting, the level of difficulty roses pose in growing situations, and the willingness to pay more for a rose shrub in comparison with other garden plants. Differences also were found among age groups and preferences for flower color, fragrance, foliage color, and foliage glossiness. This information could be helpful in targeting marketing of roses.
38. Plant Madness: A classroom game using bracketology for horticulture plant identification courses
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Miller, Chad T. (author) and Kansas State University
- Format:
- Journal article
- Publication Date:
- 2019-03-25
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10437
- Journal Title:
- HortTechnology
- Journal Title Details:
- 29(2) : 223-228
- Notes:
- 6 pages., Via online journal., Plant Madness was a classroom activity developed and implemented for the Landscape Plants II identification course at Kansas State University. The game was modeled after the National Collegiate Athletic Association college basketball March Madness tournament and Bracketology. One activity objective was to provide students an opportunity to learn new and recent cultivars and plant species not specifically covered in the class curriculum. The activity also provided students opportunities to practice public speaking skills, an avenue to be creative, and simply have fun in class. In Plant Madness, each student randomly drew a plant from a hat and then students were randomly assigned tournament seed rankings (preliminary rankings). On specified game days, one student played against another student, each having 2 minutes of play. Student play varied, and consisted of defining different plant attributes, landscape appeal, and interesting facts, for example; or identifying the opposing student’s plant’s faults through riddles, poems, games, songs, or simply recitation. Referees (e.g., guest faculty, graduate students) reviewed student play and awarded points, and the student with the highest score advanced to the next round through the single-elimination tournament. A postactivity survey was administered [Spring 2016 and 2017 (n = 44)] to obtain student feedback. When asked if the students liked the activity, it was nearly unanimous, 98% liked Plant Madness. Similarly, most students (93%) self-reported the activity increased their awareness of new or recent plant cultivars. When asked to rate the activity compared with other class approaches for learning different plants based on a scale of 1 (excellent) to 5 (poor), the average rating was 1.8. Students’ average rating for their ability to be creative for Plant Madness was 1.8 (1 = to a large extent, 5 = not at all). Ninety-five percent of the students recommended repeating the activity.
39. Pollinator-friendly plants: Reasons for and barriers to purchase
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Benjamin (author), Khachatryan, Hayk (author), and Rihn, Alicia (author)
- Format:
- Journal article
- Publication Date:
- 2017-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10347
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(6) : 831-839
- Notes:
- 9 pages., Via online journal., Certain pesticides are coming under scrutiny because of their impact on pollinator insects. Although most consumers express willingness to aid pollinators, the reasons for consumers’ preferences or barriers to purchasing pollinator-friendly plants and the types of pollinators’ that consumers are trying to protect are less understood. Using an online survey of 1200 Connecticut (CT) consumers, of which 841 had home landscapes, we find that 46% of consumers with home landscapes purchased pollinator-friendly plants to attract pollinators to their landscape. Consistent with past research that focused on consumers’ preferences for pollinator-friendly plants, the data also reveal that some consumers are willing to pay premiums for plants that contribute to pollinator’s health. However, only 17% stated that attracting pollinators was their primary motivation; a finding that suggests labeling alone will likely not motivate consumers to purchase plants. The major barriers to purchasing pollinator-friendly plants included lack of labeling (cited by 28%), followed by high price (28%). Consumers purchasing pollinator-friendly plants were trying to attract butterflies (Lepidoptera) (78%), bees (Apidae) (59%), hummingbirds (Trochilidae) (59%), and other birds (41%). We also find that demographics and purchasing behavior affect barriers and types of pollinators desired. Simply labeling plants has the potential to increase purchasing, but increasing price could be detrimental as many consumers feel pollinator-friendly plants are highly priced. Implications for ornamental horticulture stakeholders are discussed.
40. Poor plant health slashes earnings of an ag innovator and job creator in rural kentucky
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carey, Liz (author)
- Format:
- online article
- Publication Date:
- 2022-12-27
- Published:
- United States: Daily Yonder, The
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12822
- Journal Title:
- Daily Yonder, The
- Journal Title Details:
- Online
- Notes:
- 4pgs, AppHarvest has expanded its controlled-environment agriculture from producing only tomatoes to include greens, berries, and cucumbers. Does a deep drop in revenue point to problems or just growing pains?