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22. Impact indicators for community garden programs: Using Delphi methods to inform program development and evaluation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Diaz, John (author), Webb, Susan (author), Warner, Laura (author), Monoghan, Paul (author), and University of Florida
- Format:
- Journal article
- Publication Date:
- 2017-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10348
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(6) : 852-859
- Notes:
- 8 pages., Via online journal., With growing interest in food system solutions to address poor health outcomes related to preventable chronic diseases, organizations and researchers are examining the value of community gardens as interventions to promote individual and community health. Research suggests that participation in community gardens improves access to fresh, healthy foods and increases fruit and vegetable consumption. In addition to these physical benefits, research also documents a variety of social and communal benefits, by expanding social capital, stabilizing neighborhoods, and cultivating relationships. Unfortunately, most of these studies focus on a specific case, cross case, or intervention studies within a geographically specific locale. Learning lessons from successful community garden programs can be difficult because community gardens often rely on the synergy of a complex network of support agencies that assist in various technical and educational capacities. The purpose of the study was to demonstrate the use of a framework for program development and evaluation that stakeholders, including extension, can adopt to show program outcomes. The framework used a Delphi approach with a diverse panel of community garden stakeholders to reach consensus about program outcomes. The study demonstrated that the panel could reach consensus on a variety of short-, medium-, and long-term outcomes.
23. Introduction: Five-minute impact strategies for engaging student- Where to start with service-learning and fundraising workshop
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Trader, Brian W. (author), Kobayashi, Kent D. (author), and University of Hawaii at Manoa
- Format:
- Workshop report
- Publication Date:
- 2017-08
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10434
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(4) : 453-454
- Notes:
- 2 pages., Via online journal.
24. Is there growth in gardening?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anigbogu, Kenechi (author)
- Format:
- News article
- Publication Date:
- 2021-05-03
- Published:
- The Reynolds Center for Business Journalism
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12891
- Notes:
- 2 pages
25. Know your indoor farmer: square roots, techno-local food, and transparency as publicity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Keshwani, Jenny (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- United States: Sage
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12748
- Journal Title:
- American Behavioral Scientist
- Journal Title Details:
- Vol. 64, Iss. 11
- Notes:
- 19pgs, Advocates of indoor vertical farming have pitched the enterprise as key to the future of food, an opportunity to use technological innovation to increase local food production, bolster urban sustainability, and create a world in which there is “real food” for everyone. At the same time, critics have raised concerns about the costs, energy usage, social impacts, and overall agricultural viability of these efforts, with some insisting that existing low-tech and community-based solutions of the “good food movement” offer a better path forward. Drawing from a mix of participant observation and other qualitative methods, this article examines the work of Square Roots, a Brooklyn-based indoor vertical farming company cofounded by entrepreneur Kimbal Musk and technology CEO Tobias Peggs. In an effort to create a market for what I refer to as “techno-local food,” Square Roots pitches its products as simultaneously “real” and technologically optimized. As a way to build trust in these novel products and better connect consumers with producers, Square Roots leans on transparency as a publicity tool. The company’s Transparency Timeline, for instance, uses photos and a narrative account of a product’s life-cycle to tell its story “from seed-to-store,” allowing potential customers to “know their farmer.” The information Square Roots shares, however, offers a narrow peek into its operations, limiting the view of operational dynamics that could help determine whether the company is actually living up to its promise. The research provides a clear case study of an organization using transparency–publicity as market strategy, illustrating the positive possibilities that such an approach can bring to consumer engagement, while also demonstrating how the tactic can distract from a company’s stated social responsibility goals.
26. Knowledge of pollinator conservation and associated plant recommendations in the horticultural retail industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Westerhold, Carter M. (author), Wortman, Samuel (author), Todd, Kim (author), Golick, Douglas A. (author), and University of Nebraska-Lincoln
- Format:
- Journal article
- Publication Date:
- 2018-08
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10328
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(4) : 529-535
- Notes:
- 10 pages., Via online journal., Pollinating insects are integral to the health of all terrestrial ecosystems and agriculture worldwide. Urbanization can greatly reduce nutritional resources and habitat for pollinators. However, these losses can be mitigated through targeted landscape practices, such as planting nectar- and pollen-rich plants and managing pollinator habitat in urban areas, especially home landscapes. As homeowners attempt to conserve pollinators through horticultural practices, they often seek the advice and guidance of horticulture retail employees. The knowledge horticulture employees have about pollinators and the recommendations they provide to customers is largely unknown. A nationwide survey was developed and distributed with the objectives to 1) assess employee knowledge about pollinators and pollination biology, 2) discover what plant and management recommendations employees were giving customers pertaining to pollinator conservation, and 3) determine where to focus possible education and outreach, as well as which topics to focus educational programs on. Our findings suggest, among our respondents, that overall knowledge was adequate, with a mean score (±sd) being 8.37 (±3.23) of a possible range of 0–14 points. Uncertified and part-time employees were identified as having significantly lower scores. The subject of plant selection was found to have the largest gap in knowledge, with a mean score of 1.82 (±0.62) of a possible three points. We identified several opportunities for educational outreach, aimed at improving employee and customer knowledge on this important subject.
27. Learning by doing: Applying the concept of pollen viability in a horticulture classroom
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Perez, Kauahi (author) and University of Hawaii and Manoa
- Format:
- Journal article
- Publication Date:
- 2017-08
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10362
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(4) : 461-464
- Notes:
- 4 pages., Via journal article., Learning by doing plays a critical role in a learner’s conceptual understanding. By actively engaging with a concept, students gain experience and develop an enduring understanding of the concept. The concept of pollen viability is a critical component in the field of plant breeding and can be used to explain various aspects of pollen quality. An inquiry activity was designed to expose undergraduate students in a horticulture course to the concept of pollen viability and its application. The entire class was tasked with collaborating to identify an in vitro germination medium optimized to germinate plumeria (Plumeria rubra) pollen. To determine optimum sucrose and pH concentrations of the medium, student groups were assigned treatments of pollen from two plumeria cultivars that were germinated in Brewbaker and Kwack media of differing sucrose and pH concentrations. Students calculated the percentage of germinated pollen and assessed pollen tube integrity and used these variables as evidence of an optimized medium. Although undergraduates were engaged in authentic research practices during the inquiry activity, lack of time and resources impeded completion of the activity. However, students were exposed to methods and instrumentation directly related to evaluating pollen viability. Moreover, they were exposed to the basic practice of pollen quality assessment that they can use to carry out investigations on pollen fertility. In addition, insight was gained to improve the inquiry activity in the future. Now, well-informed modifications to the inquiry activity can be made to pilot this activity in a formal horticulture laboratory section.
28. Marketing with more: an in-depth look at relationship marketing with new media in the green industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stebner, Scott (author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), and Boyer, Cheryl R. (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08977
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(2) : 7-18
29. Mass media utilization behaviour of farm women
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Swathi lekshimi, P.S. (author), Chandrakandan, K. (author), and Balasubramani, N. (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06169
- Journal Title:
- Agricultural Science Digest
- Journal Title Details:
- 35(1) : 51-55
30. Meta ad ban hurts hemp entrepreneurs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Matloff, Judith (author)
- Format:
- Online article
- Publication Date:
- 2023-03-09
- Published:
- United States: Modern Farmer Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12883
- Journal Title:
- Modern Farmer
- Journal Title Details:
- Online
- Notes:
- 7pgs, Hemp growers say the social media giant’s advertising ban on certain products is stymying the nascent industry, with “incalculable” potential losses.