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2. Climate change typologies and audience segmentation among corn belt farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arbuckle, J.G. (author), Tyndall, J.C. (author), Morton, L.W. (author), and Hobbs, J. (author)
- Format:
- Online journal article
- Publication Date:
- 2017-05
- Published:
- USA: Soil and Water Conservation Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10145
- Journal Title:
- Journal of Soil and Water Conservation
- Journal Title Details:
- 72(3): 205-214
- Notes:
- 10 pages., Via online journal., Development of natural resource user typologies has been viewed as a potentially effective means of improving the effectiveness of natural resource management engagement strategies. Prior research on Corn Belt farmers’ perspectives on climate change employed a latent class analysis (LCA) that created a six-class typology—the Concerned, Uneasy, Uncertain, Unconcerned, Confident, and Detached—to develop a better understanding of farmer perspectives on climate change and inform more effective climate adaptation and mitigation outreach strategies. The LCA employed 34 variables that are generally unobservable—beliefs about climate change, experience with extreme weather, perceived risks of climate change, and attitudes toward climate action—to identify types. The research reported in this paper builds on this typology of Corn Belt farmers by exploring 33 measures of observable farm enterprise characteristics, land management practices, and farmer demographics to assess whether variations in these observable characteristics between the six farmer classes display systematic patterns that might be sufficiently distinctive to guide audience segmentation strategies. While analyses detected some statistically significant differences, there were few systematic, meaningful observable patterns of difference between groups of farmers with differing perspectives on climate change. In other words, farmers who believe that anthropogenic climate change is occurring, that it poses risks to agriculture, and that adaptive action should be taken, may look very much like farmers who deny the existence of climate change and do not support action. The overall implication of this finding is that climate change engagement efforts by Extension and other agricultural advisors should use caution when looking to observable characteristics to facilitate audience segmentation. Additional analyses indicated that the farmer types that tended to be more concerned about climate change and supportive of adaptive action (e.g., Concerned and Uneasy) reported that they were more influenced by key private and public sector actors in agricultural social networks. On the other hand, farmers who were not concerned about climate change or supportive of adaptation (e.g., the Unconcerned, Confident, and Detached groups, comprising between one-third and one-half of respondents) were less integrated into agricultural networks. This suggests that Extension and other agricultural advisors should expand outreach efforts to farmers who are not already within their spheres of influence.
3. Cultivating creativity: faculty perceptions of creativity in agricultural communications students
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gibson, Courtney (author), Hancock, Hope (author), Irlbeck, Erica (author), and Meyers, Courtney (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09218
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(1) Article 3
4. Environmental communication pedagogy: a survey of the field
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hamilton, Joy (author) and Pedelty, Mark (author)
- Format:
- Book chapter
- Publication Date:
- 2017
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09042
- Notes:
- Pages 36-44 in Tema Milstein, Mairi Pileggi, and Eric Morgan (editors), Environmental communication pedagogy and practice. Routledge: Abingdon, Oxon, England. 277 pages.
5. Extension Organizational Strengths: A Delphi Analysis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamm, Keven (author), Randall, Nekeisha (author), Lamm, Alexa (author), and Sapp, Rochelle (author)
- Format:
- Journal article
- Publication Date:
- 2021-05-01
- Published:
- United States: American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12202
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- Volume 62 - Number 2 - 2021
- Notes:
- Sharing the importance of agriculture, agricultural education, and programmatic efforts through Extension is vital to ensuring policy makers and the general public understand the need for supporting the overall agricultural industry. However, communicatingsuch importance can be challenging without accurate, evidence-based language to describe what makes agricultural initiatives unique and effective. Furthermore, having knowledge of the unique strengths of Extension builds a foundation of resources agricultural staff can use in problem-solving, communication, and education techniques. A Delphi study was conducted to research the unique strengths of University of GeorgiaExtension in an effort to better educate and communicate with local and state stakeholders. Findings resulted in 11 strengths that gained 100% agreement from research respondents. Six thematic categories covering all agreed-upon strengths document strengths in an explicit way that can also help with internal communication and education effortswithin the Extension organization.
6. Intergenerational environmental communication: child influence on parent environmental and behavior
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Straub, Crista L. (author) and Leahy, Jessica E. (author)
- Format:
- Online journal article
- Publication Date:
- 2017-09-07
- Published:
- USA: American Society of Agronomy
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10249
- Journal Title:
- Natural Sciences Education
- Journal Title Details:
- 46(1) : 1-9
- Notes:
- 9 pages., Via online journal., Intergenerational environmental communication (IGEC) was examined using pre- and post-survey research after child participation in a groundwater environmental education (EE) program. The EE program increased child knowledge, but did not significantly increase parent knowledge. There was also a significant difference between perceived levels of environmental communication (EC) between child and parent, with parents indicating higher levels of EC than their children. Participants reporting low EC levels had significantly less interest in, concern for, or knowledge about environmental issues. Several key factors initiated IGEC between children and their parents, including saving household money by changing environmental behaviors, exposure to media sources that reported environmental news, and school activities such as homework related to environmental issues. Environmental educators should be cautious when implementing EE programs, as additional considerations are essential to determine what influence, if any, child participants have beyond the classroom. Continued research is needed to increase EC between children and their parents with the hope of improving intergenerational approaches to environmental issues.
7. Know The Facts: got milk?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- California Milk Processor Board
- Format:
- Video
- Publication Date:
- 2019-10-14
- Published:
- YouTube
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11500
- Notes:
- 1 page., via YouTube
8. Texas state university program will mentor black and latina women in ag
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Eaton, Kristi (author)
- Format:
- Online Article
- Publication Date:
- 2022-09-20
- Published:
- United States: Daily Yonder
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12829
- Journal Title:
- Daily Yonder, The
- Journal Title Details:
- Online
- Notes:
- 3pgs, The program will pair high school and college students in what’s called a “near peer” model to help ease the minority participants into the mentorship.
9. The new rural-urban interface: lessons for higher education
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lichter, Daniel T. (author) and Brown, David L. (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- USA: Agricultural and Applied Economics Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10924
- Journal Title:
- Choices
- Journal Title Details:
- 29(1) : 1-6
- Notes:
- America’s rural-urban divide seemingly has never been greater, a point reinforced by large geographic disparities in support for Donald Trump in the 2016 presidential election. But it is also the case that big cities and rural communities are more tightly integrated than ever and are increasingly interdependent, both economically and socially. This new rural-urban interface is highlighted in this collection of articles, which are organized and developed around the general concept of changing symbolic and social boundaries. Rural-urban boundaries—how rural and urban people and places are defined and evaluated—reflect and reinforce institutional forces that maintain spatial inequality and existing social, economic, and political hierarchies. This volume makes clear that rural-urban boundaries are highly fluid and that this should be better reflected in research programs, in the topics that we choose to study, and in the way that public policy is implemented.
10. Working together for soil health: liberating structures for participatory learning in extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McFarland, Carol R. (author), Friedrichsen, Claire (author), Tao, Haiying (author), and Friesen, Maren L. (author)
- Format:
- Journal article
- Publication Date:
- 2022-05-08
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12598
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V. 60, N. 2
- Notes:
- 7pgs, Liberating Structures (LS) provide a user-friendly toolkit to shift group power dynamics and allow all stakeholders to contribute. We explored the novel use of LS in soil health extension to conduct high-engagement events with diverse stakeholders. Our goals were to promote social learning, networking, and to encourage innovation. Soil health themes emerged highlighting specific practices, and the necessity of addressing broader scope issues of education, economics, and policy. Participants reported increased knowledge of soil health, professional connections, and forecasted participation in soil-health-promoting activities. Participants also expressed a sense of community, expanded perspectives, and appreciation of the co-development process.