Yu, Xi (author), Hailu, Getu (author), and Cao, Jessica (author)
Format:
Paper
Publication Date:
2014-05
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02720
Notes:
Paper presented at the Agricultural and Applied Economics Association 2014 AAEA/EAAE/CAES joint symposium: Social networks, social media and the economics of food, Montreal, Canada, May 28-30, 2014. 30 pages.
19 pages., Online via UI e-subscription., Authors tested food label and information treatment effects on subjects' willingness-to-pay for organic, "natural," and conventional foods. They found large information effects, including asymmetric cross-market effects for natural and organic foods. Organic premiums increased in response to subjects' seeing the "natural" foods industry's perspective on its products.
