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2. A study of the effect of newspaper ownership on advertising rates
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reisner, Ann (author)
- Format:
- Research brief
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09706
- Notes:
- Dissertation, NCR-90 Collection, University of Illinois Office of Agricultural Communications Extension Education
3. An analysis of the growth in environmental labelling and information schemes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gruère, Guillaume P. (author)
- Format:
- Online journal article
- Publication Date:
- 2015-03
- Published:
- France: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10253
- Journal Title:
- Journal of Consumer Policy
- Journal Title Details:
- 38(1) : 1–18
- Notes:
- 18 pages., Via online journal, This paper provides an analysis of the growth in environmental and labelling schemes (ELIS), using a dataset of 544 schemes introduced between 1970 and 2012 covering 197 countries. General trends drawn from this dataset and an examination of relevant trademarks support a rapid but slowing increase in the number of ELIS. The analysis also shows both the diversity and unequal growth of ELIS according to different characteristics, such as communication means, channels, scope, and the standards on which they are based. The analysis further outlines the dual nature of the evolution of ELIS over time, driven by the combination of an increase in the number of “traditional” ELIS, such as single-issue environmental seals, and the emergence of more recently introduced types of ELIS, including environmental footprints. This combination highlights the tension between increased competition among similar ELIS and the emergence of new schemes potentially less exposed to direct competition but facing larger entry challenges.
4. Burger thy neighbour
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Torshizi, M. (author)
- Format:
- Paper
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
- Notes:
- 15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.
5. Engaging farmers and the agriculture industry through the testing agricultural performance solutions program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Burr, Charles A. (author), Rudnick, Daran R. (author), Stockton, Matt C. (author), Tigner, Robert (author), and Rhoades, Krystle (author)
- Format:
- Journal article
- Publication Date:
- 2020-10
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12289
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 58, Num. 5
- Notes:
- 9 pages, The University of Nebraska–Lincoln Testing Agricultural Performance Solutions (TAPS) program involves use of farm management competitions to increase engagement across producers, industry, and universities. Participants make several management decisions throughout the growing season in a controlled field trial held at the university research station. Results are analyzed, and awards are presented for most profitable farm, most efficient farm, and farm with the greatest grain yield. The TAPS program involves several techniques for facilitating participatory assistance, including two-way communication and transformational learning. It has resulted in participants' questioning their past management decisions and realizing that they need to improve their marketing skills to improve profitability.
6. Exploring public speaking self-efficacy in the 4-H presentation program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Marshall-Wheeler, Nicole (author), Meng, Yu (author), and Worker, Steven (author)
- Format:
- Journal article
- Publication Date:
- 2022-12-19
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12798
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V. 60, N. 4
- Notes:
- 5pgs, Strong communication skills are important in an individual’s personal and professional life; however, research regarding what influences youth’s public speaking self-efficacy is limited. To address this gap, we surveyed youth who participated in a statewide presentation event about their self-efficacy and sources of that self-efficacy. Results show mastery experiences have the greatest relationship to youth’s public speaking confidence. Extension can strengthen youth’s public speaking self-efficacy by increasing the number of presentation opportunities and by removing barriers from participating in existing presentation opportunities.
7. Farm exit intention and wellbeing: A study of Australian farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Peel, Dominic (author), Berry, Helen L. (author), Schirmer, Jacki (author), and University of Canberra, Australia
- Format:
- Online journal article
- Publication Date:
- 2016-10
- Published:
- Australia: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10964
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 47(2016) : 41-51
- Notes:
- 10 pages, via online journal, As the agricultural industries of developed countries undergo an extended period of change, increasing numbers of farmers are leaving farming. In this paper, we investigate the relationship between intention to exit farming and farmer wellbeing, drawing on and adapting the conservation of resources theory of stress. In a quantitative analysis of 674 Australian farmers, we show that the more likely a farmer is to leave farming, the poorer their wellbeing; but this is moderated by smaller farm size, greater profitability, earning a larger proportion of income off-farm and older age, all of which attenuate the relationship between exit intention and poorer wellbeing. We conclude that it is important for policy-makers to consider the wellbeing of farmers when designing strategies to assist exiting farmers, as poor wellbeing at exit may reduce capacity to adapt successfully to life after farming.
8. Making the most of display contest opportunities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dey, Brian (author)
- Format:
- Journal article
- Publication Date:
- 2020-08-21
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11749
- Journal Title:
- Produce Market Guide
- Notes:
- Via online issue. 6 pages., Part of a series about how to succeed in produce display contests. This article emphasizes how display contests grow shopping basket size, expose new items to customers, help create an engaging image, build teamwork within the store, generate fun, and allow your community and beyond to see your work. "In the end, it really is all about having fun."
9. Moxxy and Peterson Farms, Inc. win GDUSA packaging design
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Press release
- Publication Date:
- 2022-01-14
- Published:
- USA: The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13002
- Notes:
- 3 pages
10. RFD-TV launches reality series "Corn Wars"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2018-03-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09386
- Notes:
- Online via AgriMarketing Weekly. 1 page.