15 pages., The aim of this research was to investigate the agricultural information sources and strategies for disseminating agricultural research findings to farmers in Iringa District, Tanzania. A total of 90 farmers were interviewed by using a self-administered questionnaire. The statistical Package for Service Solutions (SPSS) software and Spreadsheet were used as instruments to analyse the findings. Results of this study indicate that radios, church leaders, village leaders and seminars are the main channels of information used by extension officers to disseminate agricultural information to farmers. With regard to strategies the study revealed that, the use of religious leaders and government officials; use of primary school teachers and pupils; non-political interference; repackaging and packaging of technical information reports; deployment of extension officers in rural areas; use of community-based organisations and the establishment of agricultural information boards were the main effective strategies for disseminating agricultural research information to farmers. It is therefore, concluded that radio, church leaders, seminars, Newspapers, brochures and fliers should be intensively used to disseminate agricultural information among farmers so as to raise productivity in their farms. The study suggest that, there is a need to use other disseminators such as influential people, religious leaders, political leaders, primary school teachers and pupils to disseminate such information in addition to repackaging of agricultural research findings to tailor it to the farmers’ needs.
Whitacre, Brian (author / Oklahoma State University)
Format:
Presentation
Publication Date:
2018
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10312
Notes:
32 pages., From the website, proceed to "agenda" link., PowerPoint presentation for the Federal Reserve Annual Agriculture Conference, Chicago, Illinois, November 7, 2018., Addresses the concept of "broadband," the rural-urban digital divide, broadband across the Midwest, academic research in rural broadband, and current federal/state policy.
20 pages., via online journal., Farm work safety intervention programs based on educating and informing have been criticized for not demonstrably improving work safety. We argue that these criticisms are misplaced and that the problem with educating and informing lies not necessarily in the tool, but rather in its implementation. We arrive at this conclusion by systematically investigating eight of the largest farm work safety interventions in Sweden. In particular, we describe how they use fear and other emotional appeals in their communications in an attempt to motivate improved work safety. We then analyze their implementation using the extended parallel processing model (EPPM). We show that, although threat of injury and death is used in the majority of these interventions to motivate individuals, the threat is inconsistent with the behaviors targeted. Other shortcomings and implications for implementing wide-scale farm work safety interventions are discussed.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10100
Journal Title Details:
Volume 64. : pgs. 61-114
Notes:
Print ISBN: 978-3-319-51721-9
Online ISBN: 978-319-51721-6, Pages 61-114 in Stevens, J. (ed), Impulsivity. Nebraska Symposium on Motivation, Volume 64.
Book series., Author suggests: "Meaning clearly influences people's choices; otherwise, framing and priming would not work. Culture is probably the most significant source of frames and primes. ... For southwestern Malagasy and probably for all humanity, the meaning behind unpredictability and anticipation relates to a clockwork understanding of interacting factors that are ultimately influenced by God, ancestors, and other supernatural forces.
5 pages, via Online journal, The social media service Instagram is a popular public platform, but often underused tool to reach new demographics, reduce barriers, and perpetuate science-based information in extension. In the U.S. Intermountain West, Instagram was the top-rated platform for sharing information by predominantly new and female farmers. This article provides recommendations on key behaviors, goal setting, and quantifying impact on Instagram for extension programming. Accounts should target one niche or market, a consistent and personal voice, and regular communication (new content at least three times weekly). Unique and productive connections between extension personnel, community leaders, farmers, students, and public influencers expands programming. Tracking program accounts, including the number of followers and engagement rates, can assess program impacts and target market needs.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10972
Notes:
6 pages., Electronic ISBN: 978-1-4799-8439-8, 2015 7th International Conference on Communication Systems and Networks (COMSNETS), Climate change is now more visible in the form of frequent changes in the weather patterns leading to severe drought or floods. It endangers the food security, especially shrinking of cultivable land and increasing population. Agricultural Research Institutes are working on new cropping patterns, new heat and flood tolerant varieties and cultivation practices. However in the absence of sound knowledge extension system the results of such massive and costly research do not reach its end users, in this case farmers, on time. This research paper talks about the, National Agricultural Innovation Project (NAIP) pilot conducted to develop strategies to enhance Adaptive Capacity to Climate Change in vulnerable regions in India. As part of this research, extensive field demonstrations and data analysis were done to demonstrate how Information and Communication Technology (ICT) can play a crucial role in establishing a two way connect between the Research Lab and the end users of research. While Agricultural research can focus on identification of current and future risks to livelihoods due to climatic variability and development or identification of regional climate specific crop varieties and crop practices, the IT and ICT can work jointly to use the outcome of such research to spread awareness and promote the use of such varieties and practices in adaptation by farmers and other stakeholders through an ICT platform.
Tovar-Aguilar, J. Antonio (author), Monaghan, Paul F. (author), Bryant, Carol A. (author), Esposito, Andrew (author), Wade, Mark (author), Ruiz, Omar (author), and McDermott, Robert J. (author)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05989
16 pages., Farmers do not make/maximize profits when they stop at the production level only. To make more profits, they need to add value to their products. This paper examines the roles of ICTs in promoting agricultural value chain among women farmers who reside in the urban fringes of Imo State. The specific objectives were to identify value chain information needs of women farmers; ascertain ICT devices used by the women farmers and determine perceived roles of ICTs in promoting agricultural value chain. A total of 250 women farmers were randomly selected and interviewed using questionnaire complimented with oral discussion. Date collected were analyzed using descriptive tools such as percentages, mean and standard deviation. Results showed that respondents need agricultural value chain information on production and storage as shown by 98% response, marketing/business development (100%), financial services (98.8%), processing/packaging (88%), transportation/trading/distribution (93.6%). The following information devices/sources played vital roles –radio (84%), mobile phones (100%), television (62%), newspaper/magazines (55.4%), extension agents (49.6%) among others. On the roles of information sources/devices in value chain promotion, ICT device/sources provide information on time of planting, availability of seeds/input, reducing time of business transactions, financial services provision and market prices among roles.
