Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08529
Notes:
Online via Agri Marketing Weekly. 1 page, Includes link to a letter (3 pages) to members of the U.S. House of Representatives,'"Support of legislative action to provide meaningful reform of checkoff program." Letter includes the list of groups (4+ pages).
via library catalog., Annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle industry.
9 pages., Author reports on the benefit-cost ratio (BCR) of agricultural trade promotion, observing an average of $10 return from $1 invested and noting that funds allocated to such promotion have been relatively small. ... "Given the high BCRs to export promotion...as reported by several studies, increased funding to those underfunded programs could produce rather dramatic results..."