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    1. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 28-42

    3. Measures of online advertising effectiveness: the case of orange juice

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    House, Lisa A. (author), Jiang, Yuan (author), and Salois, Matthew (author)
    Format:
    Paper
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02724
    Notes:
    Paper presented at the 2014 Agricultural and Applied Communications joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 17 pages.

    6. Share of wallet, share of plate, share of enjoyment: consumers and beef

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lundeen, John (author)
    Format:
    Journal article
    Publication Date:
    2014-04-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02671
    Journal Title:
    Beef Issues Quarterly
    Notes:
    Online via Cattlemen's Beef Board and National Cattlemen's Beef Association, Centennial, Colorado. 4 pages.